Can the Cost of Solar in the U.S. Compete with Germany?

RMI’s new report with Georgia Tech details U.S. installation cost reduction
opportunities

by Coben Calhoun and Jesse Morris

http://blog.rmi.org/blog_2013_12_05_can_usa_solar_cost_compete_with_germany

[lots of links and graphs in the online article]

Download the full report, Reducing Solar PV Soft Costs: A Focus on
Installation Labor.

A recent Deutsche Bank report projects global newly installed photovoltaic
(PV) capacity will reach 50 GW annually in 2014, a roughly 50-percent
increase over anticipated new installed capacity during 2013. Germany’s
been the longtime undisputed champion of solar deployment, with 35.2 GW of
installed capacity as of November 1, though the installation pace lead has
shifted in 2013 to Japan. But the U.S. is accelerating—and is expected to
install 4.4 GW of solar this year, about the same absolute amount as the
Japanese and more than the Germans.

This growth is impressive, but if the U.S. is to transition to the
low-carbon, resilient, and sustainable electricity system of the future
outlined in RMI’s Reinventing Fire, we need to install four times more
solar capacity annually than we’re currently doing, for the next forty-odd
years, with most of the installs coming in the distributed market
(residential and commercial rooftops). If we’re going to do that, we need
to make distributed solar cheaper, and do so quickly.

PV soft costs now dominate the equation

Between 2008 and 2012, the price of sub-10-kilowatt (mainly residential)
rooftop systems decreased 37 percent. However, over 80 percent of that cost
decline is attributed to decreasing solar PV module costs. With module and
other hardware prices expected to level off in the coming years (and in the
near term, actually increase), further market growth will be highly
dependent on additional reductions in the remaining “Balance of System”
costs, otherwise known as “soft costs.”

Soft costs account for 50–70 percent of the total cost of a rooftop solar
system in the U.S. today. These soft costs include installation labor;
permitting, inspection, and interconnection; customer acquisition; and
other costs (margin, financing costs, and additional fixed administrative
and other transactional cost). Setting aside those “other” costs, soft
costs for U.S. residential systems are around $1.22 per watt of PV, while
German soft costs average $0.33 per watt. That’s one heck of a spread. How
does Germany do it, and how can U.S. installers approach or even surpass
those numbers?

SIMPLE BoS project searches for answers

RMI and other groups such as the U.S. DOE, National Renewable Energy
Laboratory (NREL), Lawrence Berkeley National Laboratory (LBNL), Clean
Power Finance, and the Vote Solar Initiative have done great work on the
issue over the past several years through benchmarking and other analysis
on these various soft costs. However, such data remains relatively sparse
in comparison to hardware market analysis. The U.S. solar industry has
known that German installers are able to install rooftop solar systems at
less than half our cost. But we haven’t been able to discern, at the
detailed level of specific worker actions, why. Until now.

RMI, in partnership with Georgia Tech Research Institute (GTRI), launched a
PV installation labor data collection and analysis effort under the SIMPLE
BoS project, which culminated today in the release of Reducing Solar PV
Soft Costs: A Focus on Installation Labor. Drawing upon first-hand
observations, this report is the first publicly available detailed
breakdown of the primary drivers of installation labor cost between German
and U.S. residential installs.

The SIMPLE BoS team implemented a time-and-motion methodology for
evaluating the PV installation process, collecting data on PV installations
in both countries.

Ample opportunities to reduce installation costs

The results indicated that U.S. installers participating in the SIMPLE BoS
project incur median installation costs of $0.49/W, compared to a
benchmarked median cost of $0.18/W for participating German installers. The
figure below shows the comparative costs of each component of the PV
installation process in the U.S. and Germany, respectively, looking at four
categories of installation-related costs: racking & mounting, pre-install,
electrical, and non-production.

In addition to providing cost details on the PV installation process, our
report outlines several enabling factors from German and leading U.S.
installers that can be disseminated throughout the U.S. market. These
opportunities range widely in complexity and impact, from redesigning the
base installation process and preparing rails on the ground, to
implementing a one-day installation process and PV-ready electrical
circuits. We’ve shown below the potential impact in $/W of these solutions
and how difficult it would likely be to implement them widely the U.S.

In addition to highlighting specific opportunities for cost reduction in
the U.S., our report also draws upon collected data and analysis to outline
one potential pathway for U.S. installers to reduce installation labor
costs by up to 64%—potentially undercutting German installation labor costs
when relative differences in wages are taken into account. This pathway
will not be realized overnight. It requires serious product innovation,
uniform adoption of best practices, and a move to one-day installations
from the average 3–5-day installation process that’s common for U.S.
installers today.

We hope this report and all follow-on work under the SIMPLE BoS project
will help the U.S. industry continue to reduce solar PV costs and enable
the widespread, cost-effective deployment of residential solar PV systems.

For more information, download the full report.
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