>From today's Boston Globe: "In a bid to get a jump on rival adidas, the official [shoe company] sponsor of the Boston Marathon, Nike Inc. is combining guerrilla marketing and a technique called 'station domination' at a subway stop near the finish line that long-distance runners hope to cross April 15. "
Full story at: http://www.boston.com/dailyglobe2/085/business/Nike_swooshes_its_way_into_ke y_Marathon_site+.shtml
