2010/7/12 Alan Mintz <alan_mintz+...@earthlink.net>:
> For gas stations, the name of the supplying oil company would be properly
> described as the "brand" (e.g. Shell, Mobil). If someone asked me for the
> "operator" of the station, I would take this to be synonymous with "owner",
> and it would be unlikely to know who it is (or care) unless I knew them
> personally, or went there often and saw their name repeated on my credit
> card statement. I'd like to tag:


+1

use operator for the operator ;-), in case of a franchise this is
typically not the name of the brand. Use name for the name and brand
for the brand.

cheers,
Martin

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