The biggest problem we have is that were not important enough and too
cluttered to attract in map adverts yet.
I think in the long run, it's not about adverts around the map, but ads
in the map (of course the database should be advert free). Als our maps
are still mainly for looking at, maximum autorouting, but few to noone
uses them to search for specific stuff, so there is less incentive to
promote your business by buying a logo for it (smallest thing to start
with).
Google has to pay for map data, and still makes enough money with in map
adverts to more than cover costs, but we miss a system for map
producers, that is as simple as google adsense for websites, to place in
map adverts.
I often think about how and where would be a good start to get it going!
On 03.05.2011 21:25, Nic Roets wrote:
One or two people on the list said that they avoid advertising where
ever they can. I know advertising can be annoying when the same add
appears 10 times in a row, but I just want to explain a few things.
Let's look at the example of a restaurant that is working below
capacity. It can be because they recently opened. It can be because
they are not located on a busy corner. So they have waiters and chefs
not working at peak productivity. They have freshly prepared food
going to waste.
This is a problem that on demand location based advertising can solve,
provided people are willing to accept it in their lives: The
restaurant gets more patrons. Those patrons no longer go to other
restaurants. The other restaurants are now able to serve the remaining
patrons faster.
And the same argument does for most retail and service business.
The great thing about OSM is that we are driving the cost of maps to
$0. If media corporation have annoying ads, people will simply switch.
The media corporation and the advertiser (the restaurant) will now
need to work together to give you the maps at a cost "below 0". My
guess is that it will be in the form of coupons or other specials. "If
you order the OSM special, you get a free softdrink with your burger".
So next time you want to embed maknik in website, consider the
advantages of embedding MapQuest instead.
(And no, I do not have affiliation with MapQuest or any media company).
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