they started running ads for this on the NYC buses yesterday. i will
check it out tomorrow and blog for you all at IFTF's Future/now
(http://future.iftf.org)
------
http://www.timewarner.com/corp/newsroom/pr/0,20812,1575877,00.html
Home to the Future Exhibit to Showcase Digital Leadership at Time
Warner Cable and Across Time Warner Businesses
January 10, 2007
Four-Story, Interactive Installation Built Inside Time Warner Center
to Feature Time Warner Cable's Industry-Leading Digital Products and
Time Warner's Many Other Successful Digital Initiatives
Conceived and Constructed by Edwin Schlossberg of ESI Design,
Groundbreaking Structure Wired with Mile of Cable and 50 Samsung LCD
Screens
One Million New Yorkers and Tourists Expected to Experience Three-
Week Exhibit Opening January 17
NEW YORK – Showcasing Time Warner Cable's latest offering of industry-
leading digital products and services as well as successful digital
initiatives from Time Warner's other businesses, Home to the Future
(www.hometothefuture.com) is a four-story, interactive installation
built inside the Time Warner Center at New York City's Columbus
Circle that opens to the public January 17 for three weeks.
Conceived and constructed by world-renowned designer Edwin
Schlossberg of ESI Design, Home to the Future is expected to attract
nearly one million New Yorkers and tourists to Time Warner Center and
will give them the opportunity to connect with the innovative digital
experiences from Time Warner Cable and Time Warner's other brands in
a futuristic environment.
Dick Parsons, Chairman and Chief Executive Officer of Time Warner
Inc., said: "Home to the Future highlights Time Warner Cable's latest
digital products and services in a most dramatic way inside the Time
Warner Center, one of Manhattan's premier destinations. We also are
pleased to showcase our industry leadership in other digital arenas
with a variety of innovative initiatives from AOL, Time Inc., Warner
Bros., Turner Broadcasting and HBO as well as Time Warner Cable."
Glenn Britt, Chief Executive Officer of Time Warner Cable, said: "Our
customers know that the future is available today through our popular
cable bundle of digital video, voice and data services. The Home to
the Future exhibition will enable all visitors to experience first
hand the consumer-focused products that have made Time Warner Cable a
leader in the industry."
Home to the Future Background
* The four-story structure will occupy about 45,000 cubic feet
and weigh approximately 28,000 pounds;
* More than 7,500 square feet of digitally printed translucent
scrim will wrap around the installation; and
* Nearly one mile of cable will be used to "wire" the exhibit
and its more than 50 Samsung LCD screens as well as other televisions.
Home to the Future will welcome visitors into a luminescent, four-
story fabric cube that features Time Warner Cable's latest offering
of innovative digital products and services. Surrounding the shell of
the exhibit will be installations of a family room and a kitchen as
well as two bedrooms. Each room will demonstrate the many benefits of
integrating digital technologies into one's daily routine.
Inside the bedrooms, for example, visitors will be able to watch Time
Warner Cable digital video – with such technologies as Video on
Demand, High-Definition Programming, Digital Video Recorders as well
as iTV polling through NY1 News. Visitors will also be able to access
the Internet via Time Warner Cable's Road Runner High Speed Online
and every room will offer Digital Phone service from Time Warner
Cable to catch up with friends and family.
Mr. Schlossberg, founder and principal designer of ESI Design, said:
"The groundbreaking Home to the Future design weaves technology into
a cool physical experience that enables individuals to connect with
the Time Warner's digital products and services in a dynamic,
theatrical environment. Home to the Future is one of the many
innovative ways that Time Warner Cable and Time Warner are better
defining their brands to key audiences, connecting directly with
customers and developing solutions that positively impact those
customers' lives."
Around the perimeter of Home to the Future will be two Digital Edge
installations devoted to demonstrating successful digital initiatives
from Time Warner's other businesses – such as:
* AOL Video;
* In2TV (Warner Bros. and AOL);
* TMZ (Warner Bros.' Telepictures Productions and AOL);
* Time Inc.'s SI.com, People.com and Time.com;
* CNNMoney.com (Time Inc. and Turner Broadcasting);
* Turner's CNN.com and CNN Pipeline;
* Turner's Cartoonnetwork.com, Veryfunnyads.com, NASCAR.com,
NBA.com and GameTap.
The Home to the Future exhibition is being created and produced
through the work of many design, audio/visual and technology
companies, including:
* A+G Light and Sound is providing the truss structure and motor
rentals.
* Click 3X has produced the Home to the Future video animation
and the Time Warner Cable product/services video.
* Electrosonic is providing audio-visual systems equipment and
integration as well as run-of-show services.
* Gilston Electricians are the site electricians.
* Samsung is providing all the flat-screen television monitors
and computers in the Home to the Future, the OCAP monitor, set-top
box as well as the refrigerator with an integrated LCD screen.
* Showman fabricated the physical components of the exhibit
including the fabric scrim, cabinetry and infrastructure, as well as
run-of-show services.
* Sprint Wireless and Samsung are providing new wireless phones
that stream Time Warner Cable programming.
* Ted Mather designed and is producing the lighting effects and
Scharff-Weisberg provided lighting equipment.
About Time Warner Cable (www.timewarnercable.com)
Time Warner Cable owns and manages cable systems serving 13.5 million
subscribers in 33 states. Passing approximately 26 million homes,
Time Warner Cable includes some of the most technologically advanced
and best-clustered cable systems in the country, with nearly 85
percent of the Company's customers located in five geographic
regions: New York, Texas, Ohio, the Carolinas and southern
California. Leveraging its leadership in innovation and quality
customer care, Time Warner Cable delivers advanced products and
services such as video on demand, high definition television, digital
video recorders, high-speed data and Digital Phone. Time Warner Cable
is a subsidiary of Time Warner Inc. (NYSE: TWX).
About Time Warner Inc. (www.timewarner.com)
Time Warner Inc. is a leading media and entertainment company whose
businesses include interactive services, cable systems, filmed
entertainment, television networks and publishing.
About ESI Design (www.esidesign.com)
Headquartered in New York City, ESI is one of the world's foremost
experiential design firms. ESI creates physical and virtual spaces
for people to interact, exchange ideas and learn from one another.
The firm's clients comprise museums, retailers, corporations and
cultural institutions including Reuters, Best Buy, UBS, the
Children's Museum of Los Angeles, the American Family Immigration
History Center at Ellis Island and Sony Wonder Technology Lab.
About the Time Warner Center (www.theshopsatcolumbuscircle.com)
Time Warner Center, the 2.8 million square foot complex located at
Columbus Circle, opened to the public on February 5, 2004. The Shops
at Columbus Circle and The Restaurant and Bar Collection consist of
retail, food and beverage, and entertainment programming totaling
350,000 square feet of leasable space. Together with Jazz at Lincoln
Center's three performance halls, this world-class destination
provides New York's West Side with 500,000 square feet of dynamic
restaurant, retail and entertainment uses. The complex includes Time
Warner World Headquarters, One Central Park condominiums, The
Residences at the Mandarin Oriental, and the Mandarin Oriental five-
star luxury hotel. The $1.7 billion project was developed by Columbus
Centre LLC, a partnership consisting of The Related Companies, L.P.
and Apollo Real Estate Advisors, L.P.
CONTACTS:
Time Warner Inc.
Edward Adler
212-484-6630
[EMAIL PROTECTED]
Keith Cocozza
212-484-7482
[EMAIL PROTECTED]
Time Warner Cable Inc.
Mark Harrad
203-328-0613
[EMAIL PROTECTED]
Time Warner Cable of NY/NJ
Harriet Novet
212-379-5980
[EMAIL PROTECTED]
ESI Design
Michelle Mullineaux
212-419-9343
[EMAIL PROTECTED]
Laurie Dodge
973-568-1353
[EMAIL PROTECTED]
Time Warner Center
Stacy Feder
212-823-6103
[EMAIL PROTECTED]
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