http://www.technologyreview.com/Wire/18268/

Monday, March 05, 2007
Computer chips send jabber to Tokyo strollers in technology project

By Associated Press


TOKYO (AP) -- It makes for a jabber-filled downtown stroll -- getting  
deluged by chatter over earphones from some 1,200 tiny computer chips  
embedded in lampposts, subway-station ceilings and road cement,  
beaming maps, tidbits of history and store guides.

The 1 billion yen (US$8.7 million; euro6.6 million) Japanese  
government-backed Tokyo Ubiquitous Technology Project spans several  
blocks of the Ginza district, and similar experimental efforts are  
under way in several other spots nationwide.

University of Tokyo professor Ken Sakamura says the effort gives a  
glimpse into the future, when chips on objects and places will become  
widespread so government offices and private businesses will use them  
to zip information to passers-by.

''This project is to build an infrastructure for the 21st Century,''  
Sakamura said during a demonstration tour Monday.

Reporters strolled around the Ginza shopping district, dangling from  
necks special portable devices with a screen and earphones but no  
keyboard.

Everytime we passed by a computer chip, say, at a store or at a  
showroom, an electronic voice began narrating an explanation.

Stand in front of Mitsukoshi Department Store, and a voice runs down  
how the statue of a lion in front of the building has long been its  
trademark.

Cross the street to Nissan Motor Co.'s showroom, and the handheld has  
automatically switched from receiving information from the chip at  
the store to a chip at the showroom, and began showing a video of a  
woman talking.

''Welcome to Nissan Ginza gallery,'' she says.

Pushing some buttons on the device makes an electronic map, a photo  
about a landmark's history, or guide to a nearby clinic pop up on the  
screen.

American cities have expressed interest in the technology, Sakamura  
said, while refusing to disclose the names of the U.S. cities yet.

Japan is serious about such project as a rapidly aging society likely  
to need help to guide the elderly, the blind and the handicapped  
through city streets, Sakamura said.

Japan also sees potential in the service -- now available in  
Japanese, English, Chinese and Korean -- to help foreign tourists get  
around, he said.

Unlike Netsurfing on laptops or mobile phones, the information that  
comes is automatic and requires no button-pushing, Sakamura says.

The Ginza project uses chips that relay wireless information and  
RFID, or radio frequency identification, chips, whose information can  
be bounced back and read if the portable device, which emits radio  
waves, is brought within inches (centimeters) of the chip.

The RFID chips widespread today can't be updated. But the chips in  
Sakamura's project relay information that's constantly updated in  
computer servers. Next year, he hopes to expand the Ginza project to  
10,000 chips.

Sakamura acknowledged the chips could be used for ''Big Brother''  
monitoring, but denied his research had such intentions, vowing: ''We  
do not put tags on people.''


--~--~---------~--~----~------------~-------~--~----~

TELECOM-CITIES
Current searchable archives (Feb. 1, 2006 to present) at 
http://www.mail-archive.com/telecom-cities@forums.nyu.edu/
Old searchble archives at 
http://www.mail-archive.com/telecom-cities@googlegroups.com/
-~----------~----~----~----~------~----~------~--~---

Reply via email to