> When people drink alcohol and get sick, how come conditioned taste aversion
> doesn't take place?

As Rip pointed out, there are lots of people who, having had one bad
margarita-drenched night long ago, swear that they can no longer
tolerate the smell of tequila.

I did a PsycInfo search and found these:

  Logue, A. W;  Ophir, Iris;  Strauss, Kerry E.
  The acquisition of taste aversions in humans. 
  Behaviour Research & Therapy. Vol 19(4), 1981, 319-333.
Abstract
  Administered a written questionnaire or an interview to 517 undergraduates
  concerning their acquisition of illness-induced (taste) aversions to foods
  and drinks. Ss reported 415 aversions, with 65% of Ss reporting at least 1
  aversion. The aversions were more likely to be reported as having been
  formed through forward rather than simultaneous or backward conditioning,
  and long-delay learning was frequent. The aversions usually formed to the
  taste of the foods, rather than to the appearance or other aspects.
  Extinction appeared more effective in decreasing the aversions than did
  forgetting. The illness responsible for the forming of aversions was
  usually attributed to the subsequently aversive food, but for 21% of the
  reported aversions, Ss were sure that something else had caused their
  illness. Finally, instances of aversions forming without food or drink
  consumption and instances of observational learning were reported. Data
  are similar to laboratory taste aversion data collected using other
  species.

  Logue, A. W;  Logue, K. R;  Strauss, Kerry E.
  The acquisition of taste aversions in humans with eating and drinking
  disorders. 
  Behaviour Research & Therapy. Vol 21(3), 1983, 275-289.
Abstract
  A written questionnaire or interview concerned with acquisition of
  illness-induced (taste) aversions to foods and drinks was given to 102
  22-72 yr old hospitalized alcoholics, 16 college students who were heavy
  consumers of alcohol, and 18 18-41 yr old females with anorexia nervosa
  and/or bulimia. In most respects, taste-aversion acquisition in these 3
  groups was similar to taste-aversion acquisition in a general college
  student population previously studied by A. W. Logue et al (see PA, Vol
  66:9477) and to taste-aversion acquisition in other species. In all 3
  groups, the aversions were more likely to be reported as having been
  formed through forward rather than simultaneous or backward conditioning,
  and long-delay learning was frequent. The aversions usually formed to the
  tastes rather than to the appearance or other aspects of the foods and
  drinks. Extinction appeared more effective in decreasing the aversions
  than did forgetting. While the illness responsible for the aversions
  forming was usually attributed to the subsequently aversive food or drink,
  in at least one-third of the cases Ss reported that something else might
  have caused their illness. Aversions were more likely to have formed to
  relatively less-familiar and less-preferred foods and drinks. However, the
  hospitalized alcoholics reported fewer aversions, less generalization of
  aversions, and stronger nausea as the cause of the aversions than did the
  Ss of Logue et al.
Institution
  State U New York, Stony Brook.

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