> Consider koorb's logo: > http://koorb.co.uk/turbogears/variations.html > > and the "under the hood" in use today (look on the far right): > http://www.diggdot.us/
Personally I think the issue is not so much fun vs serious, but armature vs professional. And even that isn't quite what I want to say, because I think a lot of time armature means better rather than worse -- because armatures actually care about what they are doing ;) I just think the Under the Hood logo looks has more classical design elements, and looks more solid/static/focused, while Korb's logo seems very active, and seems to be going in a couple of different directions at once. I think Korb's logo might benefit from a font with less diagonals, which might make it seem more stable and less frenetic. We have some designers where I work, and I will take them out to lunch and get their input on the various logo's out there, and see if there is anything they can add to the discussion.
