Well it could also mean that more of their readers are serious about Science and understand SI. Instead of dumbing down for the minority of their readers, the ignorant WOMBATers, they may feel it’s time to smarten them up and cater to a majority of our tech savvy us and international readers. I think most would agree that the language of science is metric.
One can hope… From: Kilopascal [mailto:kilopas...@cox.net] Sent: Wednesday, January 22, 2014 10:28 PM To: U.S. Metric Association Subject: [USMA:53508] Popular Science It can only mean that the US readership is dropping and international membership is increasing. I previewed a few of the articles and did notice them to be mostly metric only. Only one I found used feet and that was in the title. The comments tend to be a mix. In the olden days, publications like Popular Science tended to excuse themselves from using metric by claiming a majority of their readers wanted USC. But, if their US readership has sharply dropped off and the majority of new readers are from metric countries, and they have complained, then I can see valid reason to make the switch. I wonder if National Geographic has moved into this century or are they still stuck in the past? [USMA:53508] Popular Science Michael Payne Tue, 21 Jan 2014 11:36:01 -0800 Popular Science in the US used to be entirely non metric, but looking at it today every article I’ve clicked on has been 100% metric. http://www.popsci.com/technology/article/2013-09/worlds-tallest-skyscrapers-have-insane-amount-unoccupied-space?src=related&con=outbrain&obref=obinsite The above article on skyscrapers is interesting with heights in metres. Mike Payne
