Al,

Try 27 CFR 7 and 25 for many pages of regulations on the labeling of Beer under 
the TTB.

The NCWM in NIST Handbook 130 (2015 Edition) has not yet even note the creation 
of the TTB
as a part of the former Bureau of Alcohol, Tobacco, and Firearms.

Gene Mechtly


On Aug 24, 2015, at 7:09 PM, Al Lawrence 
<alana...@hotmail.com<mailto:alana...@hotmail.com>> wrote:

The FMI comments against metric labeling were written in 2002 by John J Motley, 
at least those are the only public comments from the FMI I could find.  Things 
may have changed since 2002.  Mr Motley has not been with the FMI since at 
least 2009.  Is the FMI still opposed to the metric option?

Mr. Motley's comments, largely based on the "inconvenience" of dealing with 
different package sizes, were very disingenuous.  Package sizes are constantly 
changing anyway.  Companies are constantly coming out with different sizes, new 
and improved packaging with different shapes, new grips and handles for "easy 
pouring", larger economy sizes, smaller sizes sold at the same price, new 
"snack pack" sizes, new 100 calorie packages, packages claiming "an extra 20% 
free", and so on.  Sizes change every week.  Is the FMI still using his 
comments to justify their position, or are there more realistic people there 
now?  What is FMI's current position and what is their justification?  When was 
the issue last brought up with the FLPA?

Al Lawrence





________________________________
Date: Sun, 23 Aug 2015 11:00:32 -0500
Subject: [USMA:54830] RE: [Rep: Al Lawrence] U.S. Is Metricating Faster than We 
Think
From: mwhensch...@gmail.com<mailto:mwhensch...@gmail.com>
To: usma@colostate.edu<mailto:usma@colostate.edu>
CC: usma@colostate.edu<mailto:usma@colostate.edu>

>From what I have heard, it is only the Food Marketing Institute preventing the 
>FPLA update coming up for a vote. I hope we can talk to individual members of 
>the board of directors of the FMI and perhaps the will help get policy changed 
>so FMI will no longer oppose this legislation.
PS While 12 ounces might seem like a non- metric size 355 ml is actually part 
of the Renard R20 series.
Mark Henschel.
On Aug 23, 2015 10:33 AM, "Al Lawrence" 
<alana...@hotmail.com<mailto:alana...@hotmail.com>> wrote:
We all like the idea of metric labeling and sizing in the drink industry.  
There has been some recent discussion here about this and what can USMA do 
about it.  I spent some time in some markets recently with the objective of 
trying to figure out what could actually be done. There seems to be two 
different situations, one for beer, and one for everything else.  From what I 
can see there is probably very little we can do about soft drinks, bottled 
water, juices, etc, but hopefully someone else has some ideas.  There may be 
something the USMA can do about beer.

Looking at soft drinks on the grocery market shelves I saw product in 2.5 
liter, 2 liter, 1.25 liter, 1 liter, half liter, 20 oz, 12 oz and 7.5 oz. 
containers.  The 20 oz container is actually the same as the 600 ml container, 
a popular size sold in many parts of the world, simply re-labeled (and with a 
small adjustment on the filling machine), so except for the ubiquitous 12 oz 
containers and a few small 7.5 oz cans the soft drink industry has essentially 
already gone to metric containers.

Most bottled water is already sold in metric containers as well.  I saw 3 liter 
bottles, 1.5 liter one liter, half liter, 700ml, 600 ml and 500 ml. The only US 
packaging I saw was 20 oz, which is also 600 ml, 12 oz and gallon containers.  
It appears bottled water is also already almost entirely in metric packaging.

I was also surprised that orange juice containers are almost all metric.  The 
most common size by far was 1.75 liters.  There were also 15.2 oz / 450 ml 
containers, 11.5 oz / 340 ml containers, 10.2 oz /300 ml, an inexplicable 89 oz 
/ 263 ml container, 3 liter containers and some half gallon and gallon cartons

Other juice are a mixed bag and milk was essentially customary.  Most olive 
oils are in metric containers,  mouthwashes and shampoo containers are about 
40% metric and 40% customary with a surprising number of containers which were 
not round in any units.  Detergents, bleaches and sports drinks are mostly 
customary.

The point is that American manufacturers seem to have no problem using metric 
containers.  They do not need to be persuaded.  If the labeling laws were 
changed American companies would probably finish converting liquid containers 
fairly quickly.  That would certainly be true for soft drinks, juices and 
bottled water.

It does not appear business is preventing metric labeling, it is the 
government, and I am not sure there is much the USMA can do about that.  One 
possibility would be to maintain some kind of database showing how much or what 
percentage of liquid product in the grocery stores is already in metric 
containers.  I think that would surprise a lot of people and the data could be 
presented to the appropriate government agencies or  used by anyone promoting 
"metric only" or "metric optional" labeling.

Beer containers are a different story.  Most did not show any metric units on 
the label at all.  Almost all  were customary only, even the imported beers.  
Apparently the UPLR and FPLA rules do not apply to beer.  It seems the TTB has 
it own set of rules.  Presumably, that means the TTB can decide to allow a 
metric only option on their own, or, if they decide to, they could even require 
mandatory labeling in metric units only with no customary allowed, as is the 
case with wine and spirits.  Does anyone know if this is true or how to find 
out?

The sizes in fluid ounces were 8, 11.2 (330 ml), 12, 16.9 (500 ml), 18.6 for 
Newcastle (550 ml), 22 for Guinness (650 ml), 24, 24.5 for Fosters (725 ml), 
25, 32, and 40 fluid ounces.   The only beers using metric packaging were 
foreign beers, but even so, the majority of foreign beers were in customary 
packaging.  The brewing industry is far behind when in comes to metric 
packaging.

All of the top ten most popular beers in the US are now owned by foreign 
companies.  Anheuser-Busch is now owned by InBev (headquartered in Belgium), 
Miller brands owned by a SABMiller, a South African company and Coors has 
merged with Molson (Canadian) and SABMiller also has an interest in the new 
company.  The other two brands are Heineken (Dutch) and Corona (Mexican).  
Since the top ten beer brands are owed by international companies, it would 
seem like they would be in favor of metric only.

What is stopping them?  Are TTB regulations preventing them for doing it?  Will 
the TTB change it if they ask as a united front?  Can the USMA help co-ordinate 
this effort?  Do they want do want to convert in the first place?  Perhaps some 
brewers are reluctant  to publicly come out in favor of metric because of PR 
conerns. If that is the case, can the USMA provide them with political cover by 
presenting their request to the TTB for them?

First we need to find if the big brewers want to go to metric labeling.  I 
wrote to several of them a few years ago and got no response at all other than 
a couple of form letters.  Perhaps the USMA can get a better response and find 
out what their position on metric labeling is.

Al Lawrence





> From: howard.res...@dot.ny.gov<mailto:howard.res...@dot.ny.gov>
> To: 
> usma@colostate.edu<https://urldefense.proofpoint.com/v2/url?u=http-3A__mailto-26-2358-3Busma-40colostate.edu&d=AwMFAw&c=8hUWFZcy2Z-Za5rBPlktOQ&r=BpxbfWo0gcPQHL0R58p0D96tVlzZlsjR_iWGK6ETi80&m=DTR_ey7DLpkfI4luMsqSV0J0uqZ4UYAD4ypBkAhfhdA&s=NIXz1gtYHeBS35WsTRDwHRwcKXh5GMLzPkX8v9Y0dNA&e=>
> Subject: [USMA:54822] RE: [Rep: Al Lawrence] U.S. Is Metricating Faster than 
> We Think
> Date: Tue, 18 Aug 2015 13:58:46 +0000
>
> If anything lets go after the drink industry in general. It's a mess now, 
> consistent drink sizes would be better for everyone.
>
> Howard R. Ressel
> Project Design Engineer
>
> New York State Department of Transportation
>
> -----Original Message-----
> From: 
> owner-u...@colostate.edu<https://urldefense.proofpoint.com/v2/url?u=http-3A__mailto-26-2358-3Bowner-2Dusma-40colostate.edu&d=AwMFAw&c=8hUWFZcy2Z-Za5rBPlktOQ&r=BpxbfWo0gcPQHL0R58p0D96tVlzZlsjR_iWGK6ETi80&m=DTR_ey7DLpkfI4luMsqSV0J0uqZ4UYAD4ypBkAhfhdA&s=4ht08xDIeI4trIbxF_ThGMWzDPa3Kl7-zZG13XU-W0o&e=>
>  
> [mailto:owner-u...@colostate.edu<https://urldefense.proofpoint.com/v2/url?u=http-3A__mailto-26-2358-3Bowner-2Dusma-40colostate.edu&d=AwMFAw&c=8hUWFZcy2Z-Za5rBPlktOQ&r=BpxbfWo0gcPQHL0R58p0D96tVlzZlsjR_iWGK6ETi80&m=DTR_ey7DLpkfI4luMsqSV0J0uqZ4UYAD4ypBkAhfhdA&s=4ht08xDIeI4trIbxF_ThGMWzDPa3Kl7-zZG13XU-W0o&e=>]
>  On Behalf Of c...@traditio.com<mailto:c...@traditio.com>
> Sent: Monday, August 17, 2015 11:34 PM
> To: U.S. Metric Association
> Subject: [USMA:54818] [Rep: Al Lawrence] U.S. Is Metricating Faster than We 
> Think
>
> Al-- Your suggestion for the USMA to push metric with businesses more than 
> government was well argued and is the kind of new direction that I think our 
> movement needs. We have limited resources, and if could get one other major 
> industry to go metric, that would be a significant accomplishment.
> Beer and candy bars would be good possibilities to work with, as you have 
> argued. --Martin Morrison
>

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