Democratic lawmakers in Washington are asking a North Dakota radio personality to take on Rush Limbaugh, Sean Hannity and other conservative talk show hosts.

Ed Schultz, who earlier considered running for governor, has been tapped by national Democratic leaders for a talk show to start in January.

Democratic lawmakers in Washington are raising money for the show, and Democrats have pledged about $1.8 million over two years to get it off the ground, Schultz said Monday. He said a half-dozen stations are looking at whether to carry it.

"The Democrats are getting the tar beat out of them constantly by Limbaugh and Hannity, and they feel they don't have a platform," Schultz said. "There's this conservative mantra that's being jammed down the throats of the American people, and the other side of the story is not being told."

     Nice framing: It's not that lots of American people choose to listen to conservative talk show hosts -- it's that the conservative message is being jammed down their throats. Vivid metaphor; too bad it doesn't quite match the reality.

     Of course, "jammed down their throats" is a metaphor. But metaphors are used for a reason; while the speaker expects that readers realize the statement is figurative, the speaker's hope is that the reader accepts the underlying premise behind the figure of speech. When we say someone is a wolf in sheep's clothing, we don't literally mean that he's a large land mammal related to a dog, wearing wool. But we do mean that he's a figurative wolf (i.e., someone dangerous) wearing the clothes of a figurative sheep (i.e., someone unthreatening). "Jammed down their throats" figuratively means "forced onto people who aren't really willing to hear it." And that is nearly the opposite of how radio actually works -- people who really believe that this is how right-wing talk show hosts have gotten their influence are just deluding themselves.

     Thanks to Eye On The Left, which got there first, and to Mike Daley for passing it along. I should mention, though, that I also don't agree with Eye On The Left's statement that "the phrase ['jammed down the throats'] does apply when you have members of a political party raising money to pay radio stations to carry an unpopular program (and message)." No, that's not jamming the message down anyone's throats, either. So long as the radio only works when you turn it on, it's a nice, voluntary business all around, whether it needs a subsidy or not.

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Posted by Eugene Volokh to The Volokh Conspiracy at 10/28/2003 11:04:23 PM

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