Hi all
On the matter of Rossi's business strategy. I suggest people read Sun Tzu and Machiavelli. Like any good business strategy it involves multiple layers each is expected to be defeated but the overall strategy is designed to win. The first strategy is secrecy and deception. Until the plan for exploitation is in play. This is a basis of any great strategy. So Rossi gives out the occasional red herring and does not allow people to inspect the process too closely. Trade Secrets are a big plank in this strategy. So when a certain blogger attempted to discover the Rossi process by taking equipment in to Rossi's lab that would have compromised the security of Rossi's operation he threw them out much to that persons chagrin, as he thought he was part of the in-crowd. Rossi also threw out a partner who had connections to the blogger. The blogger then started writing anti Rossi postings in order to delay Rossi's move to exploitation. The patent(s) also forms part of this, as others said Rossi's patent has failed but the failure is one designed to ensure the patent succeeds! AT THE MOMENT OF MARKET PENTRATION! In order for Rossi's patent to succeed all Rossi has to do is show the working plant being used. If that is done within the 6 month period the patent automatically succeeds. Rossi's patent lawyers know this. And the patent office stated it. Then Rossi built up his alliances. For a strategy to win in an environment of multiple stronger foes one must form alliances, either with one of the foes, or with those external to the sphere you wish to enter who will provide the backing needed to launch the strategy so that they too may enter this particular market. This Rossi has achieved through a mixture of licensing and finally sale of the core technology to a chief partner who he trusts. The trust is probably backed up with fail safes and lawyers. ;) In the meantime Rossi's tech team have been banking trade secrets to turn in to lots of small future patents, each of these is another plank in the legal battles to come, it is something they will continue to do for decades. The moment of market penetration. The next phase of Rossi's strategy is a controlled thrust into the market. This is to enable initial market penetration while ensuring a degree of veiling of the full plan and while maintain a degree of trade secrets for as long as possible, this is a reactive strategy that Rossi knows will inevitably fail and he accepts that. Ideally such a strategy is achieved in ways that do not hint at the true strategy and feed the foe's assessment of your intentions, look the D Day deception plan. Market exploitation By this phase Rossi's patent already applies and the legal battles begin, this requires big pockets, this is what the secret backers of Cherokee provide. The whole idea here is to slow down the opposition while Rossi's team stay ahead in terms of technological upgrades each with their own patent. At this point other manufactures will enter the market but Rossi has already established licensees in multiple territories, they will agree exploitation paths with multiple governments that will enact laws that will also help Rossi; they will do this to get early access because those countries that don't will be behind the curve. Rossi recognises nations will want their own version for security and that they will legally take it if they are not given it. So Rossi will trade that early access for that protection. Those in power will then distribute the local licenses to those who will pay for their post executive retirement plan of, 1000 seat 1,000 dollar a ticket 200 date international book tour dinners, that the company sends their staff to and claims back from tax as training expense. With additional places on the boards of a charities, international bodies or think tanks that each pay 100,000 plus a year. To be followed by board positions on subsidiaries and partner/client companies. I think that is how this political stuff works. Brand power. Rossi will by this time have achieved a brand power that the recent Mats Lewan book hints at. That brand power is what will mean people will buy a Rossi rather than the other manufacturers products. Much as people buy Microsoft, Apple, Google or any other brand. Only The Rossi Effect, you may have noticed that Rossi has already instituted the branding, Will be bigger than all the above. The race to cheap. Finally Rossi has already secured the lowest cost manufacturing base; China. This will be protected from cheap Chinese knockoffs because those in political power in China will protect it as China will have a great benefit from it, as will those in power see above. It will also be protected by a continual ability to lower the price point below what its competitors can reach. This multi stage strategy is what Rossi is trying to enact, there is every indication that he will succeed. Kind Regards walker
