i'm quite sure this is what atkins had in mind when he originally recorded the tune :P........man, isn't this a sign of the apocalypse? "we hear at for are really down with that new techno sound"......how cutting edge, where can i get a focus?
> -----Original Message----- > From: keleigh casper [SMTP:[EMAIL PROTECTED] > Sent: Wednesday, November 08, 2000 2:27 PM > To: [email protected] > Subject: [313] Ford and Atkins > > > New Ford Focus Commercial Features Ground Breaking Juan Atkins' Techno Hit > > > DETROIT, Nov. 8 /PRNewswire/ -- The new Ford Focus commercial will > feature > breakbeat tunes of renowned Detroit techno artist Juan Atkins. The > advertisement breaks November 11. With techno music moving beyond the > underground club scene, Ford brings back the origins of this cutting-edge > music style by utilizing the electro track "No UFOs." The thirty-second > "Detroit Techno" spot will premiere on MTV Networks and will air for one > month > on major network and cable television. > The high-energy, fast paced commercial uses the hard driving mix of > "No > UFOs" and an assembly line multi-programmable robot DJ. The commercial is > mostly shot through the cyberDJ's point of view. RoboDJ's equipment > transforms into car parts in a futuristic manner and then the parts are > assembled to the car. For example the turntables are pulled up by the > DJ's > robotic arm and converted into an aluminum wheel and tire that is machined > > on > to the Focus' hub. Ultimately, the final transformation occurs when all > the > DJ's equipment is altered into a CD silver metallic Ford Focus ZTS. > "As a Detroit-based automotive company, and Detroit being "Techno > City" > we > felt a particular connection to the Detroit techno music genre because it > was > created in our own backyard," said Bob Fesmire, Focus brand manager. > "That > is > why we decided to utilize Juan Atkins' 'No UFOs' track because we wanted > to > link together this legendary Detroit-based music with our hot-selling > Focus." > > Music a Key for Young Consumers > Focus has been a hit with young car buyers, with almost half the > buyers > age 35 or younger. Focus marketing revolves around fashion, music and > summer > fun, all designed to appeal to young consumers. > The Ford Focus and Detroit Techno music mirror each other in many > ways. > Techno kids are forward thinkers that scream and dance and so are Focus > buyers. Ford Focus owners are influenced by technology, style, music and > the > idea of change. Detroit Techno was born from the same roots. Focus is a > global brand with international appeal that was developed in Europe. > Detroit > Techno's core is the balance of African-American styles with cold European > synthesizer pop. The "Detroit Sound" has traveled to Europe and > re-emerged > in > the U.S. > "Detroit techno appeals to a wide, cross-cultural group of people that > > are > all unified by this beat and scene." said Fesmire. "This music was > created > partly by the pounding clangor of the Motor City's auto factories. It > became > natural for us to incorporate Detroit techno into our commercials after we > discovered that young people are embracing techno." > "We feel confident that viewers of all ages -- especially our targeted > buyer -- will embrace this commercial because of the smooth electronica > beats > and the slick visual images of the Focus," concluded Fesmire. > > About Detroit Techno Music And Juan Atkins > Born and raised in the Motor City, Atkins is the son of a concert > promoter > and the grandson of a career Ford employee. > Detroit Techno music was born around the time Atkins released the > track > "Clear" in 1982, with partner Rick Davis. He created this sound by > exploring > his vision of a futuristic music that welded the more cosmic side of funk > with > rigid computer synth-pop. > Atkins, along with fellow contemporaries Kevin Saunderson and Derrick > May, > began to create this new sound after being influenced by artists like > Prince, > Gary Numan, the B-52's and Kraftwerk in the late 70s. From 1985 to 1989, > Atkins went out on his own as Model 500 and released some of his most > important material including "No UFOs." Except for the underground club > scene, the United States didn't embrace techno music until this year -- > nearly > 20 years later. > Atkins continued to record throughout the 90s and maintained his > international success throughout Europe, where Detroit techno boomed > almost > since its inception. Now, as the new emerging techno scene begins to look > back to the past to find musical innovators, Atkins has been hailed the > "godfather of techno." He continues to record today. > The first car ever to be named both North American Car of the Year and > European Car of the Year, Ford expects Focus to appeal to a tremendously > diverse group of buyers. Setting new standards for small car roominess, > comfort, driving dynamics and stylish appearance, the Focus is priced from > $12,280 for the three door ZX3 to $15,580. It is available as a coupe, > sedan > and station wagon. > > > > _________________________________________________________________________ > Get Your Private, Free E-mail from MSN Hotmail at http://www.hotmail.com. > > Share information about yourself, create your own public profile at > http://profiles.msn.com. > > > --------------------------------------------------------------------- > To unsubscribe, e-mail: [EMAIL PROTECTED] > For additional commands, e-mail: [EMAIL PROTECTED]
