oooppps, that's.... "we hear at FORD"
> -----Original Message----- > From: John Shipman [SMTP:[EMAIL PROTECTED] > Sent: Wednesday, November 08, 2000 2:54 PM > To: 'keleigh casper'; [email protected] > Subject: RE: [313] Ford and Atkins > > i'm quite sure this is what atkins had in mind when he originally > recorded > the tune :P........man, isn't this a sign of the apocalypse? "we hear at > for > are really down with that new techno sound"......how cutting edge, where > can > i get a focus? > > > -----Original Message----- > > From: keleigh casper [SMTP:[EMAIL PROTECTED] > > Sent: Wednesday, November 08, 2000 2:27 PM > > To: [email protected] > > Subject: [313] Ford and Atkins > > > > > > New Ford Focus Commercial Features Ground Breaking Juan Atkins' Techno > Hit > > > > > > DETROIT, Nov. 8 /PRNewswire/ -- The new Ford Focus commercial will > > feature > > breakbeat tunes of renowned Detroit techno artist Juan Atkins. The > > advertisement breaks November 11. With techno music moving beyond the > > underground club scene, Ford brings back the origins of this > cutting-edge > > music style by utilizing the electro track "No UFOs." The thirty-second > > "Detroit Techno" spot will premiere on MTV Networks and will air for one > > > month > > on major network and cable television. > > The high-energy, fast paced commercial uses the hard driving mix of > > "No > > UFOs" and an assembly line multi-programmable robot DJ. The commercial > is > > mostly shot through the cyberDJ's point of view. RoboDJ's equipment > > transforms into car parts in a futuristic manner and then the parts are > > assembled to the car. For example the turntables are pulled up by the > > DJ's > > robotic arm and converted into an aluminum wheel and tire that is > machined > > > > on > > to the Focus' hub. Ultimately, the final transformation occurs when all > > the > > DJ's equipment is altered into a CD silver metallic Ford Focus ZTS. > > "As a Detroit-based automotive company, and Detroit being "Techno > > City" > > we > > felt a particular connection to the Detroit techno music genre because > it > > was > > created in our own backyard," said Bob Fesmire, Focus brand manager. > > "That > > is > > why we decided to utilize Juan Atkins' 'No UFOs' track because we wanted > > to > > link together this legendary Detroit-based music with our hot-selling > > Focus." > > > > Music a Key for Young Consumers > > Focus has been a hit with young car buyers, with almost half the > > buyers > > age 35 or younger. Focus marketing revolves around fashion, music and > > summer > > fun, all designed to appeal to young consumers. > > The Ford Focus and Detroit Techno music mirror each other in many > > ways. > > Techno kids are forward thinkers that scream and dance and so are Focus > > buyers. Ford Focus owners are influenced by technology, style, music > and > > the > > idea of change. Detroit Techno was born from the same roots. Focus is > a > > global brand with international appeal that was developed in Europe. > > Detroit > > Techno's core is the balance of African-American styles with cold > European > > synthesizer pop. The "Detroit Sound" has traveled to Europe and > > re-emerged > > in > > the U.S. > > "Detroit techno appeals to a wide, cross-cultural group of people > that > > > > are > > all unified by this beat and scene." said Fesmire. "This music was > > created > > partly by the pounding clangor of the Motor City's auto factories. It > > became > > natural for us to incorporate Detroit techno into our commercials after > we > > discovered that young people are embracing techno." > > "We feel confident that viewers of all ages -- especially our > targeted > > buyer -- will embrace this commercial because of the smooth electronica > > beats > > and the slick visual images of the Focus," concluded Fesmire. > > > > About Detroit Techno Music And Juan Atkins > > Born and raised in the Motor City, Atkins is the son of a concert > > promoter > > and the grandson of a career Ford employee. > > Detroit Techno music was born around the time Atkins released the > > track > > "Clear" in 1982, with partner Rick Davis. He created this sound by > > exploring > > his vision of a futuristic music that welded the more cosmic side of > funk > > with > > rigid computer synth-pop. > > Atkins, along with fellow contemporaries Kevin Saunderson and > Derrick > > May, > > began to create this new sound after being influenced by artists like > > Prince, > > Gary Numan, the B-52's and Kraftwerk in the late 70s. From 1985 to > 1989, > > Atkins went out on his own as Model 500 and released some of his most > > important material including "No UFOs." Except for the underground club > > scene, the United States didn't embrace techno music until this year -- > > nearly > > 20 years later. > > Atkins continued to record throughout the 90s and maintained his > > international success throughout Europe, where Detroit techno boomed > > almost > > since its inception. Now, as the new emerging techno scene begins to > look > > back to the past to find musical innovators, Atkins has been hailed the > > "godfather of techno." He continues to record today. > > The first car ever to be named both North American Car of the Year > and > > European Car of the Year, Ford expects Focus to appeal to a tremendously > > diverse group of buyers. Setting new standards for small car roominess, > > comfort, driving dynamics and stylish appearance, the Focus is priced > from > > $12,280 for the three door ZX3 to $15,580. It is available as a coupe, > > sedan > > and station wagon. > > > > > > > > > _________________________________________________________________________ > > Get Your Private, Free E-mail from MSN Hotmail at > http://www.hotmail.com. > > > > Share information about yourself, create your own public profile at > > http://profiles.msn.com. > > > > > > --------------------------------------------------------------------- > > To unsubscribe, e-mail: [EMAIL PROTECTED] > > For additional commands, e-mail: [EMAIL PROTECTED] > > --------------------------------------------------------------------- > To unsubscribe, e-mail: [EMAIL PROTECTED] > For additional commands, e-mail: [EMAIL PROTECTED]
