hear where youre comin from - but i think with that sort of utopian expectation from a heartless capitalist economy - you're bound for disappointment.
this is pretty standard fare, the media not giving you the time of day until you prove that people like you and youre not a huge risk for them. in the long run i think it will help spread interest and knowledge in the scene, but on the flip side, will probably be another step in media overexposure until the general public is sick of techno (or what they percieve as techno as interpreted by capitalist media). basically what happened when america ruined disco. BUT.. I have a little more faith in todays advertising industry to at least use better music to exploit (juan atkins- case in point). although the youth of today (the advertising target) may not be entirely knowledgeable in electronic music, i think they can tell the difference between a good song and a crap song. look at all the recent commercials - volkswagen, ford, and some other car place got the rights to incredible bongo band's "apache". so hopefully after the media does ruin techno, the stuff that people recognize will be a step up from the village people. ps - not saying that the media overkill of techno will be a bad thing- i think the core of the techno industry will remain the same. basically a self supporting industry that doesn't have much to do with the capitalist economy at large. i think this was also the case with disco- there was still great disco after america killed it, but it was just back in the underground. -p On Thu, 9 Nov 2000, John Shipman wrote: > i'm having a hard time swallowing this i guess, just can't really see it as > a good thing. don't get me wrong i think it's wonderful for atkins himself, > he deserves everything he gets and from what i've heard it's not a hack job > on the tune but, at the same time it's a horrible shame that the man was not > compensated for the importance of his music in the first place. to me it's > just another example of a big corporation jumping on something way after the > fact, stomping on something beautiful like a giant baby hewy and milking it > for financial gain. maybe it will expose some people to the music that will > be enriched by it and go on to learning more about it but, for every one of > those people there are 100 mindless sheep that could care less about the > tune or anything that is good art in general and why waste good a art on > sheep? i believe the people who would appreciate it would have found it > eventually anyway without the help of ford motor company. but what do i > know? > > > -----Original Message----- > > From: Topping, Micah [SMTP:[EMAIL PROTECTED] > > Sent: Thursday, November 09, 2000 9:04 AM > > To: [email protected] > > Subject: RE: [313] Ford and Atkins > > > > > I can't believe that there is actually a troll on this list! :-)) > > > Personally I think its a good thing that Ford decided to use > > > such a track > > > for one of their ads. Like the Pirelli ad with a track by > > > Aphex. It kinda > > > helps to spread the *word* no? > > i too think this is a wonderful thing. > > does anyone know if ford is going to state in the ad anywhere > > who the track is by or what the track is? > > I'm not sure if someone saw the ad, and liked the tune that they > > would know where to look to get more. > > > > --------------------------------------------------------------------- > > To unsubscribe, e-mail: [EMAIL PROTECTED] > > For additional commands, e-mail: [EMAIL PROTECTED] > > --------------------------------------------------------------------- > To unsubscribe, e-mail: [EMAIL PROTECTED] > For additional commands, e-mail: [EMAIL PROTECTED] > >
