I certainly have to agree with this last comment. I recently had some involvement with Ford for work, and could not for the life of me figure out HOW they got a single vehicle out the door. This, amidst the whole tire recall issue.
In seeing the add on tv a few weeks ago, all I could think was that some kid at JWT (I'm assuming...) has a big old grin on his face because he was able to push his idea through the tube!!!! "I'm the one who got detroit techno on tv". And trust me, this is NO easy thing. Particularly with all the "typical" music that gets represented with car adds. Nissan, Volvo, VW, etc.... I don't give Ford credit, but instead the person behind the idea at JWT (again, assuming). charles On Wed, 06 December 2000, John Shipman wrote: > > FORD COULD CARE LESS ABOUT TECHNO! THEY JUST WANT TO SELL CARS! that's the > bottom line. if they thought there was a big enough market for Midget > Transsexual Racecar Drivers they would exploit that. it's all about > appealing to a mass of people and then moving in for the kill, it has about > as much to do with techno as the AMA has to do with music :) > > > -----Original Message----- > > From: Topping, Micah [SMTP:[EMAIL PROTECTED] > > Sent: Wednesday, December 06, 2000 9:57 AM > > To: 313@hyperreal.org > > Subject: RE: [313] err... > > > > > And with Ford's current ad campaign theme, it's no surprise > > > either that > > > they decide to sponsor such an award, even though they know > > > it's not the > > > real techno. In any case, it's the closest thing at the AMA they have > > > for reaching the intended target audience. Assuming they show the ad > > > during the awards, it will certainly make people wonder what Detroit > > > Techno is. Then it's up to 'us' show them what it all is > > > about (and not > > > flame polite-but-ignorant newbies like what happened to that > > > raver kid a > > > few weeks ago!). > > as long as people are attaching some kind of motive to ford, why not try > > and > > act, PURELY for the sake > > of argument that they are hoping to popularize techno(which would be good > > for their campaign), as in > > REAL techno. > > so by sponsoring this category(i wouldnt be surprised if the AMA > > approached > > ford) they are reaching > > the fringe audience, albeit the far fringe. > > the people that like these people THINK they like techno and are closer to > > liking that sound than say the > > n'sync crowd...so maybe ford is recruiting true heads from the closest > > market they can find that is that big > > so you find people that think they like techno, make em look at your car, > > they see the ad with real techno, > > like it, more people like it, techno gets more popular, then bam they can > > take all the credit because they were > > the company advertising with it and people by their car. > > > > but really its just back to the failure of labeling, what we call techno > > is > > not what others call techno > > maybe big-beat or "electronica" is too passe for them. > > > > OR > > maybe the whole ford focus ad campaign was made by someone who trolls > > these > > lists and wanted to see everyone > > get all huffy about it. > > > > thatd be awesome > > > > --------------------------------------------------------------------- > > To unsubscribe, e-mail: [EMAIL PROTECTED] > > For additional commands, e-mail: [EMAIL PROTECTED] > > --------------------------------------------------------------------- > To unsubscribe, e-mail: [EMAIL PROTECTED] > For additional commands, e-mail: [EMAIL PROTECTED]
