jesus... i hate it when there are commas where they don't belong. i apologize to anyone this typo caused pain.
-----Original Message----- From: Holly MacDonald-Korth Sent: Wednesday, May 02, 2001 9:36 AM To: 'John Sokolowski'; [EMAIL PROTECTED]; [email protected] Subject: RE: [313] Interesting Insight interesting fact... last year, ford was promoting the focus, by choosing "cool scenesters" and giving them cars. in nyc, jackie christie (formerly of the d) got one... peace, h -----Original Message----- From: John Sokolowski [mailto:[EMAIL PROTECTED] Sent: Wednesday, May 02, 2001 9:29 AM To: [EMAIL PROTECTED]; [email protected] Subject: Re: [313] Interesting Insight I caught this re-run of Frontline last night also. Watching the show, it was hard not to think of the Ford marketing campaign with regard to Techno. There were many parallels between what marketing firms do with regard to selling to teens and how Ford is marketing the Focus. It would be interesting to see the results of the focus (no pun intended) groups Ford conducted with people in their late teens and early 20s to determine what is 'cool.' Seemingly, they discovered the techno/electronic music/rave/dance scene. They have a great marketing plan with sponsoring the DEMF and Moby tour. Considering the type of people who attend these types of events along with other 'rave' type events are mostly white, upper-class kids in their late teens and early 20s who can afford a Focus. A Focus is after all, the lowest class of car Ford makes. The best thing Ford can do is make it appealing to those who can afford it. Marketers are the best sociologists. Cheers. >From: Ian <[EMAIL PROTECTED]> >To: The Music Institute <[email protected]> >Subject: [313] Interesting Insight >Date: Wed, 02 May 2001 00:39:20 -0400 > >Mildly offtopic, and I apologize in advance.... > >http://www.pbs.org/wgbh/pages/frontline/shows/cool/ > >Documentary on the feedback loop between what 's "cool" and what marketers >use to be "down" with teens. > >Conclusion is that Detroit's own ICP is ripe for being co-opted. KISS2 >anyone? > >I'm thankful that true Detroit techno escaped by virtue of its happening >early enough, and under the radar. > >What I wonder though: >Detroit has a tradition of musical innovation, which might be subject to >greater attention in the near future. > >What other "scenes" are still virgin and raging? >-- >There4IM > > >--------------------------------------------------------------------- >To unsubscribe, e-mail: [EMAIL PROTECTED] >For additional commands, e-mail: [EMAIL PROTECTED] > _________________________________________________________________ Get your FREE download of MSN Explorer at http://explorer.msn.com --------------------------------------------------------------------- To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED] --------------------------------------------------------------------- To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
