The major corporations are a truly necessary evil. They give or get
involved with something "artistic" if, and only if, there is an immediate
benefit to them via positoning/branding/sub-marketing and sales.
No one I think would contend that fact. No big corporations = no cool-ass
festivals and no one want s that. However, the people controlling the
monies - the city of Detroit, Pop Culture Media/Carole Marvin and Ritual
Prods/Amir Daiza are benefitting the VERY most from a P.R. perspective as
well as the multiple million(s) that I'm quite sure are stuffing the city
coffers to sponsor this event.
Moreover, for each and every sponsor, I can guarantee that Ms. Marvin is
being broken off a %. Perhaps say, 10% of 1million over and above a salary
or contract that the city is paying her. The DEMF merchandise, DEMF
documentary, etc. blahsay, blah is all going into Pop Culture's and the
city's pockets.
In exchange, we get to receive chump change as performance fees, even though
we are the reason the money is coming in in the first place, and some
additional notoriety. However, Ms. Marvin is now considered the resident
expert on our market and will be getting thtelion's share of any and every
thing that comes as a result of our efforts.
Luck o' the draw, to be certain...but nonetheless without the talent none of
this conversation would matter. Fact remains, being the resident expert
means FAT LOOT which can and I'm sure will be diverted away from those more
deserving...myself included (ahem) as well as scores of other
electronic/maniac biz peeps/artists.
Please stand firm on this premise. Control is what is being sought after
and long-term it will affect our income(s) if not seriously REGULATED by the
dance community.
I most definetly will not miss a wonderful weekend, but the local press
ALREADY knows whassup and its time for the community--ESPECIALLY the artists
to give credit where credit is due--each and every time a microphone is
shoved in there face or yet another journalist is weighing their every word.
Understand that the machine ONLY knows Ms. Marvin as The Woman / The Impetus
behind this powerful movement and festival. How much do y'all think she'll
be garnering off of our efforts over the next coupla years??????????????
From: Phonopsia <[EMAIL PROTECTED]>
To: g g <[EMAIL PROTECTED]>, [email protected]
Subject: Re: [313]true conspiracy
Date: Wed, 2 May 2001 14:19:19 -0700 (PDT)
--- g g <[EMAIL PROTECTED]> wrote:
> The funny thing is that the corporate
> world see's this as an
> opportunity to make money. I'll say that again,
> TO MAKE
>
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$.
> If the festival has that much potential to acctually
> garner
> multi-bazillion-trillion-million dollar company's
> attention, why do we need
> them. I know that their motive is to get the next, last,
> and current
> generations to buy their cars. That's totally f**ked.
> I can not under any circumstance hold any bad feelings or
> grudges towards
> Carl Craig or the Planet E staff. The festival is
> brilliant.
> The music is what it's all about, and the line-up is
> wicked. But the
> corporate machine can f**k off.
> WE DO NOT NEED THEM, THEY NEED US!!!!!!!!!
> d_elviselvis
If there were any gaurantees about the success of DEMF II
absent corporate sponsorship, it wouldn't be there. Did you
read the interview with Carol Marvin? They funded this out
of their own pockets last year. If she's raising four kids,
I'm sure it would be difficult to justify that risk while
building on the success of last year when corporate
sponsorship is banging down the door. From what I'm
hearing, Ford's hand in the quality of the event is nearly
invisible. While this may not be true going forward, I
can't see it as an entirely bad thing *in this instance*.
The festival may not have happened like it did last year
without sponsorship from someone. We cetainly shouldn't
treat the success of last year's festival as a gaurantee of
success this year from an organiztional point of view.
Would we be griping if we had to pay this year? Yes we
would - or at least some people would.
How many "free" internet sites we love are maintained
through low-key ads and sponsorship? I think we like to
have our cake and eat it too when it comes to this matter.
I'm not saying I wouldn't prefer a festival funded out of
the organizer's pockets, but to be realistic about it, that
sort of thing almost never happens. What if Carl Craig put
all of his money down on the festival and for some
unforeseen reason it flopped, and Planet E went under as a
result? Would that be a wise business decision? Maybe
that's not a perfectly constructed scenario for how things
would go down, but I think the point is there.
Tristan
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