on 5/3/01 1:46 PM, [EMAIL PROTECTED] wrote: > Brand recognition is currently the hottest thing to come along in the ad and > marketing biz. If people don't recognize the brand they are less likely to > buy it.
The hottest thing? Brand recognition IS advertising and marketing. Has been since about 1840 or so. I'm not the only one on the list with an insider's perspective on this. -- There4IM
