In a message dated 5/3/01 1:58:52 PM Eastern Daylight Time, I'm sure that Moby isn't failing to realize anything. I'm sure that he and/or his management are fully aware of these things. Mob is a pretty socially responsible sort of guy and wouldn't take on a sponsor if he wasn't down with them to some degree.
Let's face it, like Moby's latest record or not, part of its success aside from the fact that he toured his ass off and got loads of press is that every track on Play was licensed several times to compilations, commercials and film soundtracks. If that makes Moby attractive to sponsors to use his music for an advert or cough up that cash to do a festival tour, great...as long as he's down and he and his management have control over how the sponsors can present themselves, it's all good. I'm not a fan of some of those DJ's and live acts, but some people are. Lovely. Electronic music has come far enough in the past few years that most everyone in middle America has heard of a rave or knows what one is. I'd rather see a well-coordinated festival represent to the ignorant or less than plugged in what this music and culture is about than some skate park candy rave with 16 year olds sucking on pacifiers and lying about in K-Holes and E-Puddles. I've mentioned this all before a few years back, but let's face it, except for the Chemical Brothers and Fatboy Slim's of the world, electronic music is not a huge seller in comparison to a lot of Rock, Hip-Hop, and R&B artists out there. If Mercedes Benz comes to me and wants to license a track for $10,000; as long as the artist is down with Mercedes and doesn't object to how they are using their music, it allows a developing artist to make a better living (or recoup their advance) from making their music. Let's not turn this into a Corporate/Commerciality vs. The Underground debate, but this is how it is out there in the post-electronica craze New Millenium. Ford is sponsoring the DEMF, for fuck's sake. [EMAIL PROTECTED] writes: > > Yeah, it has _nothing_ to do with intelligence. If we were so intelligent > we'd be driving cars that didn't pollute. > It has more to do with familiartiy, repetition, and brand recognition. > Brand recognition is currently the hottest thing to come along in the ad > and > marketing biz. If people don't recognize the brand they are less likely to > buy it. > No people don't just say...hey I saw this at a so-and-so concert so I'm > going straight out ot buy it. It's more like I've seen this product so many > times that it won't leave my head and when I go out to look for a product > like it I will gravitate toward it because it'a familiar to me. > That's what Moby doesn't realize or if he does he choses to ignore the fact. > > MEK > > > >From: "lauryn goller" <[EMAIL PROTECTED]> > >Reply-To: <[EMAIL PROTECTED]> > >To: <[email protected]> > >Subject: Re: [313] about moby and his corporate money he receives... > >Date: Thu, 3 May 2001 13:36:16 -0400 > > > > > > >"well, it Moby endorses it then it must be good enough > > >for me to buy." By allowing them to place their name and logo all over > >his > > >tours, etc. he does endorse them... regardless of what he may do with > >the > > >money afterward." > > > > > > >at this point, i would *like* to say that you are grossly underestimating > >the intelligence of the human population, but unfortunately, that probably > >*isn't* the case. > > > >i would almost reach out by saying that i think most of the people who > >could honestly just go out and buy a car because they saw it on t.v. WOULD > >be intelligent enough to discern since they somehow are smart enough to > >have made all that money..but that isn't always the case either. > > > >i don't think i honestly know anyone who just goes out and buys things > >simply because a celebrity endorses them. because i think most people are > >intelligent enough to know that just because someone is famous doesn't > make > >them an expert on cars, hair products, etc.,etc.... > > > >*shrugs* but then again...what do i know...i keep forgetting how stupid > >people can be... > > > >lauryn. > > > >
