her name is diana. not diane.
-----Original Message-----
From: lauryn goller [mailto:[EMAIL PROTECTED]
Sent: Wednesday, May 02, 2001 11:38 AM
To: [email protected]
Subject: Re: [313] Interesting Insight
i think that what nick and diane are saying is right..to use the ford motor
company as basically a rich aunt and go to their festival and be glad
someone forked over some cash to foot the bill for the talent that we are
going to get to see and the production but yet not to be all showing
gratitude by buying their car. i think somehow though that maybe demf lost a
little bit of it's majick but not all...the music is free still and it's not
lost any of it's quality. until i see keoki headlining, i won't bitch too
much.
the only problematic thing that ford focus could possibly do at this point
is try and charge admission for the detroit electronic music festival
somewhere down the line. they credit the success of their automobile on
their ad campaign and i guess they think they can sell us more cars by
sponsoring a music festival to "get their automobile more attention" or
whatever. i don't think most of us are going to "buy into it". their ad
campaign is brilliant and j walter thompson (the ad agency that did the
commercial in question) did a wonderful job of putting the commercial
together (too bad the rest of their commercials are pure shite...i pretty
much watch commercials for a living and i did a bit of research on them in
the company database...heh...basically, that commercial was a one-off for
them with the ford motor company who uses a few other ad agencies with a
much better track record, imho. that commercial was truly a fluke.) if you
read up on all the press releases done by the !
ford motor company, apparently the ad campaign did its job and sold a lot of
cars. the ford focus did win awards for car of the year in both america and
europe, too. i don't think it had anything to do with a bunch of technoheads
buying the car, though, because i think most of us are smarter than that. i
don't know a single soul personally who bought one of them and i sure know i
wouldn't. i just don't know how long the ford focus sponsorship will last if
their sales start dwindling.
i do believe that when people start getting too much recognition for their
creative efforts, a lot of the time, production quality starts disappearing.
out of that, comes stagnation and the inability to further create. too many
people are content to rest upon their laurels instead of being moved to
innovate and forge further into their art. but there are always going to be
the people who are in their basements or bedrooms who are unknown who create
a sound never heard before and it will replace the "same ol' same ol'" and
eventually, we will all come to the realization that if you don't think
forward and move forward, you get left behind, just the same way a lot of
producers of the past are who just don't feel the need to keep current with
their ideas. there is the recognition that their material was innovative and
inspiring, but i think most of us are intelligent enough to discern the
difference between being good NOW and being good THEN. this is why i give
recognition to cer!
tain djs and producers, yet i don't feel that just because i enjoy their
older stuff and they paved the way for artists whom i enjoy now, that i have
to book them, listen to their stuff that has completely fallen off in
quality, or buy their cds or whatever just because of who they are. too bad
not everyone recognizes that. i am just glad that there will always be
people out there who will make something that isn't tired and played and
will produce quality releases and not just rest on past triumphs.
just my personal opinions, take 'em or leave them...
lauryn.
--
**************************************************************
"nothing is an end
because it can always be used
as a basis for something new and different."
-keith haring
**************************************************************
[EMAIL PROTECTED]
[EMAIL PROTECTED] [EMAIL PROTECTED]
**************************************************************
--
---------------------------------------------------------------------
To unsubscribe, e-mail: [EMAIL PROTECTED]
For additional commands, e-mail: [EMAIL PROTECTED]
