for underground i meant less marketing talk, less bs - more straight to the
point, stick to the facts type of thing......no superlatives, no dubious
statements on one's status in the music world or
i think what UR did was good for that time, now the international electronic
music scene is a completely different game ie. more competition, more
standardised product, so you have to make the public more aware. i feel that
good product alone is not enough these days....
but i am hardly an expert...these are jsut some of the musings i do when
thinking about label promotion....btw, this should go on the ir-labels yahoo
group!
fab.
----- Original Message -----
From: "Martin Dust" <[EMAIL PROTECTED]>
To: "fab." <[EMAIL PROTECTED]>
Cc: <[email protected]>
Sent: Friday, May 27, 2005 11:37 AM
Subject: Re: (313) New Richie Hawtin Mix CD: DE9: Transition
i agree..but then again, alot of promotion sounds corny. actually, to be
honest, promotion per se is corny IMO. i now i feel awkward every time i
have to write some PR stuff.
plus richie is a "mainstream" techno artist, so you know his PR isn't
exactly underground if you know what i mean. im not too surprised reading
this sort of hyped out PR spin.
But what is underground? I would define it as doing nothing and anyone who
hold up UR as doing it "underground" is just plain wrong, they had one of
the best PR spins in techno I've ever witnessed.
Martin
