>also JT, if you want an example of "doing it right" by these small >genres, look to Mo Wax in the summer of 00. they wanted to represent >ghetto tech and miami bass, but they didnt go out and find some white >hipsters to make a joke out of it. instead they got DJ Assault and >Magic Mike to drop LPs:
wait, we're talking about labels now? well, mo'wax were just putting out music they liked. i know those guys, i worked with them too remember. it should also be noted dj assault was the hype then, coming off coverage in rolling stone and spin etc, and was an obvious choice with little competition. just like spank rock was an obvious choice for ninja tune because they were selling out shows everywhere and had some hype, and because ninja tune dug their music. maybe technics should have sent them a demo. i sure wish they'd put out technics too, but it's not spank's fault they don't, and technics has got his stuff worked out anyways. so why all the drama and bitterness and why are you directing it where you are? what is this big conspiracy you think has occurred, what are the motives for pushing spank and not technics? there's loads of bad music out there, is it the crappy artists' fault when it miraculously becomes popular, or their label's for picking it up and torturing the world with it and embarking on a marketing campaign etc etc?
