News letter source:

http://www.worldstart.com


SearchMash

Google is passé. Yes, you heard me right. The day of the Google search engine 
is nearly over. Says who, you may ask? Well, it wasn't me, but it was actually
Google themselves. Yes, that's right. Unknown to most of us, Google for some 
time now has been trying out a new format for their next generation search
engine. No, it's no longer Google. For whatever reasons, they have named it 
SearchMash. In fact, unless you go to their Terms of Service page, you won't
be able to figure out that it has anything to do with Google at all. Okay, so 
what's so different about this new search engine? Well, let's find out!

The basic idea is the same. There is a text box in which you type in your query 
and press Enter. Notice there's no "I am feeling lucky" button anymore.
Once the results come up, to start with, you won't see all those adsense ads 
that cram up toward the right when you search for something on Google. This
page is totally ad free. Secondly, this is quite an improvement over the Google 
search engine. A search in SearchMash won't bring up tons of irrelevant
results like it happens in Google, especially for searches with longer queries. 
The good thing for tenured Google users is that the syntax and the way
of Googling works the same on SearchMash. You can use wildcards, quotes plus 
signs and the other operators that you presently use to customize your Google
searches. In the image below, you can see how it all works.

As you can see, it goes along with the tried and trusted Google search results 
format. Click on the link that says "Hide Details" and it will hide all the
text in an instant, showing you only the links and the Web sites from where the 
links are originating. This is really cool, especially if you know the
exact Web site you are looking for. Since the link and the Web site addresses 
are color coded, it's even easier to go through the page in a jiffy.

Now, one feature I really love about SearchMash is the little panel to the 
right. Remember those tabs up on top of the Google search box? Yes, the ones
that let you search the images and new Google groups, etc. Well, the same 
functionality is presented here too, however, it's in a different, much more
friendlier format.

As you can see, along with the regular search results that were pulled up, 
there is also a small panel where you can see other related material. For 
instance,
if you click on the plus sign next to the images, another small panel will drop 
down with pictures related to your search query, which in this case was
"Goo Goo Dolls" (the band). Similarly, if you click on the plus sign next to 
the blogs, you will be presented with links to some blogs whose primary content
is about the Goo Goo Dolls. I clicked on the plus sign next to videos and it 
showed me a screenshot from the videos, which also links to that particular
video. To see more video results about the search query you put in, you can 
click on the "See Video Results" link. Another cool thing about this panel
is the Wikipedia link. It shows you all of the Wikipedia pages related to your 
search query. Is that cool or what?! You don't need to click on another
tab or wait for a new page to load. Simply click on the plus sign and you'll 
see instant results.

Since this is a new venture from Google and it is in its test stages, you can 
also give your feedback on its performance. At the bottom right, there's another
panel where you can give a positive or a negative feedback to the efficiency of 
this system. This is beneficial to Google, as it will help them develop
SearchMash into an even better finished product.

As much as I love Google, I am truly enjoying this new search engine and the 
new, much more friendly format. I can't wait for Google to unveil the final
product. Until then, go give it a spin. Maybe you'll love it as much as I do!


~ Yogesh Bakshi
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