For the first time in India, a full cricket stadium
will be connected by Bluetooth
Going hi-tech: Bluetooth at Chinnaswamy Stadium,
Bangalore, will mean that you can receive trivia and
profiles of players on your cellphone.
BANGALORE: An entire stadium in Bangalore will be
Bluetooth-enabled when India will play against
Pakistan tomorrow, proving yet again that Bangalore is
at the forefront of tech innovations in India.
Bangalore-based Telibrahma is working to deploy the
radio technology at Chinnaswamy Stadium.
Forum Mall and Commercial Street got the technology
recently, and the stadium will be the third location
in Bangalore to be thus networked.
For publicity
Suresh Narsimhan, CEO, Telibrahma, said, We are using
the match to get good publicity for the technology.
Telibrahma will use Bluetooth to offer deals and
discounts on premium
brands. Trivia, match updates, statistics, and
profiles of legendary players from Karnataka will also
be pushed into your cellphone if you are in the
stadium.
But Bluetooth does not connect you to the Internet.
Spectators who participate in contests will receive
prizes.
The India-Pakistan tour has proved a popular medium
for many promotions.
Movies like Om Shanti Om, Saawariya and Goal have
already leveraged the current series for publicity.
Bluetooth advertising is now riding the cricket bandwagon.
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