What's the source? Subramani
-----Original Message----- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of vishnu ramchandani Sent: Friday, December 07, 2007 2:29 PM To: [email protected] Subject: [AI] For the first time in India, a full cricket stadium For the first time in India, a full cricket stadium will be connected by Bluetooth Going hi-tech: Bluetooth at Chinnaswamy Stadium, Bangalore, will mean that you can receive trivia and profiles of players on your cellphone. BANGALORE: An entire stadium in Bangalore will be Bluetooth-enabled when India will play against Pakistan tomorrow, proving yet again that Bangalore is at the forefront of tech innovations in India. Bangalore-based Telibrahma is working to deploy the radio technology at Chinnaswamy Stadium. Forum Mall and Commercial Street got the technology recently, and the stadium will be the third location in Bangalore to be thus networked. For publicity Suresh Narsimhan, CEO, Telibrahma, said, "We are using the match to get good publicity for the technology." Telibrahma will use Bluetooth to offer deals and discounts on premium brands. Trivia, match updates, statistics, and profiles of legendary players from Karnataka will also be pushed into your cellphone if you are in the stadium. But Bluetooth does not connect you to the Internet. Spectators who participate in contests will receive prizes. The India-Pakistan tour has proved a popular medium for many promotions. Movies like Om Shanti Om, Saawariya and Goal have already leveraged the current series for publicity. Bluetooth advertising is now riding the cricket bandwagon. Share files, take polls, and discuss your passions - all under one roof. Go to http://in.promos.yahoo.com/groups To unsubscribe send a message to [EMAIL PROTECTED] with the subject unsubscribe. To change your subscription to digest mode or make any other changes, please visit the list home page at http://accessindia.org.in/mailman/listinfo/accessindia_accessindia.org.in To unsubscribe send a message to [EMAIL PROTECTED] with the subject unsubscribe. To change your subscription to digest mode or make any other changes, please visit the list home page at http://accessindia.org.in/mailman/listinfo/accessindia_accessindia.org.in
