During the first six months of 2018, according to a mid-year report
from law firm Seyfarth Shaw, more than 5,000 lawsuits were filed in
federal court alleging businesses were in violation of the 1990
Americans with Disabilities Act (ADA). That number is expected to
reach 10,000 by the end of the year, a 30% increase over the prior
year. Is it because these businesses are not making their facilities
accessible to people with disabilities? Actually, no. In most cases
it’s about their websites.
https://www.theguardian.com/business/2018/nov/15/americans-with-disabilities-act-website-lawsuits-accessibility
“We have been dealing with website issues for a long time,” Jeff Thom,
past president and government affairs director for the California
Council of the Blind told the Los Angeles Times. “We want compliance.
It is a serious problem, no question about it.”

The problem isn’t limited to California. In New York state, a local
television station reports that 26 wineries are among the more than
1,000 businesses hit with ADA-related lawsuits this year. The city of
Bradenton Beach, Florida, had to recently shut down its website
because of its non-compliance. A blind man sued a subsidiary of the
tire manufacture Bridgestone Corporate alleging that its website was
not accessible enough for people with visual impairments. Personal
care products company Bert’s Bees is also facing similar claims.

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The number of ADA/website-related lawsuits in Florida is on the rise
as well. “If anything, there are more cases, and more plaintiffs
filing them,” Anastasia Protopapadakis, an attorney with the firm
GrayRobinson who specializes in defending businesses against claims
tied to the Americans With Disabilities Act, told the South Florida
Sun-Sentinel. Protopapadakis said she started seeing increases in the
number of web-related ADA cases by south Florida plaintiffs in 2014
and 2015. “They started targeting large retailers and then moved on to
mom-and-pops,” she said.

Plaintiffs (and their opportunistic attorneys) have discovered a
loophole in the ADA: whether a company’s website is in compliance with
the law is just as much fair game for a lawsuit as their physical
premises.

A website has to be accessible. It must have clear and bright visuals
that can be easily picked up by software that translates content for
people with vision or hearing problems. Its videos should include
subtitles for the hard of hearing. Its keyboard navigation options
must be easy enough even for those who can’t use a mouse. Many
companies don’t think of this when designing their sites and that
exposes them to lawsuits.

Unfortunately, there isn’t much help from the federal government
either and for that many blame the president.

The justice department began drafting formal regulations back in 2010
but late last year withdrew from the process – despite the pleas of
103 members of the House of Representatives – mainly as a result of
the Trump administration’s rollback of federal regulations. So what
was designed to reduce red tape for businesses opened up the
floodgates for enterprising plaintiffs who saw a chance to exploit the
lack of clarity in the ADA rules.

So what can a business do? According to the Los Angeles Times report,
“a consortium of web innovators” has created some rules (otherwise
known as the Web Content Accessibility Guidelines) that are already
followed by many governments for making websites more accessible to
disabled people. These are just guidelines and there’s still room for
judgment. But it’s a start.

And yes, of course, there will be a cost. Updating a website can cost
thousands of dollars which is not exactly spare change to many small
businesses. But the cost of not doing so could be much greater. The
law has been written to significantly favor the plaintiff and allows
large payouts without giving businesses the chance to fix their sites.
In California, which leads all other states in the number of
ADA-related states filed, the minimum penalty a business must pay for
each violation is $4,000 plus attorney’s fees.


-- 
Avinash Shahi
Doctoral student at Centre for Law and Governance JNU




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