The Hindu : Sci-Tech / Technology 
The new wave in cloud computing
CHENNAI, September 26, 2009


SPECIAL CORRESPONDENT 

Cloud computing is the latest buzzword. But small-time business operators are 
wondering if it will be useful and affordable. For them, the answer is a 
"software
as a service" (SaaS) delivery model built into cloud computing.It is a 
relatively new model of software deployment. Typically, here an application is 
hosted
as a service provided to customers across the Internet. This model eliminates 
the need for installing and running the application in the customer's own
computer, and also the burden of maintaining software, operations and 
support.While the first revolution of the Internet saw the three-tier model 
emerge
as a general architecture, virtualisation in clouds has created a new set of 
layers such as applications, services and infrastructure. These layers do
not just encapsulate on-demand resources, they also define a new application 
development model. There are three layers - SaaS; the middle layer, known
as platform as a service (PaaS); and the lowest layer, infrastructure as a 
service (IaaS).

Perfect for small firms

www.salesforce.com is a good example of SaaS. There are many others, including 
Google Apps, offering basic business services such as e-mail. While cloud
computing is considered a boon to large and mid-sized players, the 
neighbourhood pop and mom stores are waiting for a technology or solution that 
can help
in cost-effective and efficient business.

Business Intelligence (BI) software is making inroads into the small business 
area, and new technologies like SaaS appear perfect for smaller firms.According
to Niraj Jaipuria, founder of BI Retail Ltd, these management software 
solutions help retail outlets, providing information and data on bill 
collection,
customer trends, inventory management, product display and sales patterns. 
Today, these BI solutions are routed through cloud computing's SaaS delivery
model, and as a result, are entering the small business area. New technologies 
such as SaaS help small firms save money by having a *host' somewhere in
cyberspace rather than being present in the physical firm. The inherent ability 
of SaaS to reduce price points to fractions is what is working to its advantage.
The use of SaaS can also reduce the upfront expenses on software purchase, 
through less costly on-demand pricing. End-users may thus reduce their 
investments
in servers and other hardware, says Mr. Jaipuria.

HR solutions

Human resource solutions created by Adrenalin eSystems Ltd are also marketed 
through the SaaS delivery model in cloud computing. According to its chief
executive officer and managing director, the HR department in every company is 
expected to take on the role of process owner on behalf of the leader and
facilitate this across the organisation. The HR department is also tied down to 
mundane administrative activities. Thus, there is a key challenge faced
by the HR head - to use human resource solutions to help the organisation do 
the needful. Such a solution for a small and medium enterprise (SME) could
prove expensive. But implementing it through the SaaS delivery model could be 
cost-effective.

Today, most of the mid and large-sized companies are using HR solutions through 
SaaS, says Mr. Ganesh.According to a Springboard Research (January 2009)
report, "software as a service in India" is set to register a compounded annual 
growth rate of 76 per cent between 2007 and 2011, and reach $260 million
by 2011. SaaS-based ERP and CRM solutions are likely to see the highest demand 
in the country.The cloud computing model is even more important for 35 million
small and medium businesses (SMB) in India that are looking for easy-to-use, 
reliable and scalable applications to enable good business growth. Cloud 
computing
allows SMBs to embrace enterprise-class business applications without buying or 
maintaining hardware, software or data centres, says Peter Coffee, director,
Platform Intelligence at Salesforce.com.



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