Hello,

I have seen these ads by CEAT tyers, the ad is appropriate to the context. 
Where the guy is crossing the road carelessly answering his cell phone and a 
biker just misses hitting into him. The ignorant pedestrian in turn shouts out 
to the rider the statement in question. This ad conveys 2 messages, that the 
tyres are dependable and on the other hand the ignorance of pedestrians.

There is another ad which I feel really insulting to the blind community, 
personally hate to watch and advocate. It has the famous chef and Karate kid of 
bollywood, Akshay Kumar acting as the blind man who is lost and enters a bank 
when it is being robbed. This idiot enters the bank and asks if a particular 
bus leaves from there, in the process gets asulted by the bank robbers, puts on 
a heroic fight and gets complimented by a bimbo watching him. The compliment is 
"Andha hai but fit hai". To which the actor replies to the bimbo, that her 
shirt button is open.

You will be surprised what the ad is for? Well, it is for an undergarment 
brand. And he is advertising vests in this ad. So you see, this ad has nothing 
to do with the subject or comodity being advertised. But still these filthy and 
meaningless ads are on air because it doesn't matter to anyone on how a blind 
person is presented. My good friend from Mumbai, Zoher in his earlier mail, 
spoke about his experiences at school and specifically sighted examples of him 
being called names after a character played in a movie who was blind after dark.

We have to just keep a watch if the matter being discussed is politically 
correct. From the mails and comments I read on this subject it is obvious that 
they are politically incorrect to compare criminals and politicians with 
disabled people. I have not heard the audio clip myself, Mr. Ashiq forgive my 
ignorance on the same. Due to other challenges with my newly acquired 
disability I have been very moody and selective on what to respond to and 
dedicate my time to.

Mujtaba Merchant
Bangalore, India
----- Original Message ----- 
From: Sandeep Gautam 
To: [email protected] 
Sent: Saturday, March 17, 2012 6:03 AM
Subject: [AI] my views on derogatory remarks by Anil Berwal


Dear Friends,
His comments clearly reflects uncivilised, arrogant, inhumane and insensitive 
way of talking. 
But this is not the views of BBC so we have little to blaim on BBC (as we 
expect BBC to broadcast actual and tru news item). on other hand, we can say 
that BBC should delete this portion of conversation from its report. 

Intellectually, words used by Anil Beralwal were used in context of election. 
here, Hindi idioms,
"andho mein kaana raja"
"ram milaye jodi, ek andha ek kodi"

These idioms are often used in hindi literature and in daily conversations but 
they are used in variety of contexts.

recently, I remind of one TV commercial of Ceat tyre company which says in 
commercial like that,
"abe andha hai kya". This words used by sighted people sounds hurting.

Now it is our wisdom to decide on these aforesaid comments and wordings.  

I think these words and comments are generally relate to people's mindset not 
to any law or rule.

Society is changing but it is a process and it will take time.

Sandeep G

Search for old postings at:
http://www.mail-archive.com/[email protected]/

To unsubscribe send a message to
[email protected]
with the subject unsubscribe.

To change your subscription to digest mode or make any other changes, please 
visit the list home page at
http://accessindia.org.in/mailman/listinfo/accessindia_accessindia.org.in

Search for old postings at:
http://www.mail-archive.com/[email protected]/

To unsubscribe send a message to
[email protected]
with the subject unsubscribe.

To change your subscription to digest mode or make any other changes, please 
visit the list home page at
http://accessindia.org.in/mailman/listinfo/accessindia_accessindia.org.in

Reply via email to