Web analytics is the measurement, collection, analysis and reporting of
internet data for purposes of understanding and optimizing web usage.[1] It
is often done without the permission or knowledge of the user, in which
case - particularly with third party cookies which can be shared between
different web sites - although some users may consider it a breach of
privacy, no personal information can be collected through cookies because it
is only possible to automatically collect technical information through this
method, such as the operating system's version and the web browser's
version.
Web analytics is not just a tool for measuring web traffic but can be used
as a tool for business and market research, and to assess and improve the
effectiveness of a web site. Web analytics applications can also help
companies measure the results of traditional print or broadcast advertising
campaigns. It helps one to estimate how traffic to a website changes after
the launch of a new advertising campaign. Web analytics provides information
about the number of visitors to a website and the number of page views. It
helps gauge traffic and popularity trends which is useful for market
research.
There are two categories of web analytics; off-site and on-site web
analytics.
Off-site web analytics refers to web measurement and analysis regardless of
whether you own or maintain a website. It includes the measurement of a
website's potential audience (opportunity), share of voice (visibility), and
buzz (comments) that is happening on the Internet as a whole.
On-site web analytics measure a visitor's behavior once on your website.
This includes its drivers and conversions; for example, the degree to which
different landing pages are associated with online purchases. On-site web
analytics measures the performance of your website in a commercial context.
This data is typically compared against key performance indicators for
performance, and used to improve a web site or marketing campaign's audience
response. Google Analytics is the most widely-used on-site web analytics
service; although new tools are emerging that provide additional layers of
information, including heat maps and session replay.
Historically, web analytics has referred to on-site visitor measurement.
However in recent years this has blurred, mainly because vendors are
producing tools that span both categories.
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----- Original Message -----
From: "MEHZABEEN PALANA" <[email protected]>
To: "accessindia" <[email protected]>
Sent: Tuesday, December 11, 2012 5:49 PM
Subject: [AI] need an imformation
hay friends
i am mehzabeen palana from udaipurand want to know what is web
analesis?and how can it be done by jaws?
please if any one have knowledge about it please reply me soon
thanks in aadvance
--
You only live once, but if you do it right, once is enough
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