Some people (in advaita usually gurus) have special power (not supernatural) 
while they talk. They have the ability of convincing the listener they are 
saying the 'truth'. Like singers or actors, some of them just have that magic 
which attracts people's attention no matter what they say/do. 
Why is this important in advaita?
Because if I want to get rid of the 'false' beliefs which I got from my 
parents/school (which are strongly fixed from childhood for 30 y or so) I have 
to trust the guru who (with his words and presence) says to me these beliefs to 
be B.S.
I simply have different trust in different people's words. Why? 
Because of that charisma, that ability to convince me they are truthful.
Example:
If I say something or if Nisargadatta says the same shit you would certainly be 
more affected by his words, right?
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