Simon Cozens [[EMAIL PROTECTED]] quoth:
*>Elaine -HFB- Ashton (lists.advocacy):
*>> Giving the people who do marketing something to market other than a
*>> logo is key.
*>
*>We've got a damned good language. Why can't we market that? A logo is a
*>means, Elaine, not an end.
A logo is the last thing you think about in the process of writing the
book, you don't design the cover first.
Of course Perl is a fine language but a cute fuzzy penguin didn't sell
Linux nor does the Camel sell Perl, but it is an amazing brand recognition
tool for O'Reilly. ORA has spent years investing in the brand that they
have...money, time, professional artists and advertising. The Camel didn't
just appear one day and magically become the Perl mascot.
I'm saying that while you just gnawed off the hand of the people who do
try and help that some people market things and some people take care of
the technical things. Pick a card.
I don't want to rain on the logo parade but why focus on things best left
to people who know how to do graphic design and market things to do that
and the people really interested in the language itself can focus on what
to improve?
Delegate the right job to the right people.
e.
