Hello, That's definitely the sort of question that would be more appropriate for the general AdWords Help discussion forum:
http://www.google.com/support/forum/p/AdWords?hl=en Cheers, -Jeff Posnick, AdWords API Team On Nov 20, 2:34 pm, supersmarti69 <[EMAIL PROTECTED]> wrote: > Hi. I'm not sure this is the proper group to post my dilemma in but I > will try. > > I began a new campaign with (1) ad group, for a client who sells high- > end kitchen cabinetry, (2) months ago. I used broad match only, with > an extensive list of negative keywords to weed out irrelevant hits. > > The campaign was smoking hot! Tons of traffic, tons of conversions... > on a very small budget. > > Another Adwords Person looked at the campaign approximately (10) day > ago and was aghast. The individual had me split the campaign into ad > groups, even though the client sells one product, high-end kitchens; > then the individual had me make every keyword exact match. > > Within 8 hours the campaign came a complete halt: no impressions, no > click-throughs... nothing. > > I changed all of the keywords back to broad yesterday as a "control". > It hasn't been (24) hours yet, but there is some slight improvement. > > Does anyone know why the exact match type would affect the camapign > like that? No traffic. I find it difficult to believe that the broad > match hits were all garbage with a very decent conversion rate. I > could be wrong. > Thank You --~--~---------~--~----~------------~-------~--~----~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [EMAIL PROTECTED] For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en -~----------~----~----~----~------~----~------~--~---
