Hi,

Recently I noticed unexpected behaviour with some of my keywords.
I wanted to check the CTR of my keywords, looking closely on clicks
and impressions as well, and here are my observations ( different
information from different sources )

1.I checked the CTR, clicks and impressions via Adwords User
Interface, and over the last 7 days it showed no clicks at all.

2.I run the report via Adwords User Interface to confirm that, again
no clicks during that last 7 days period.

3.I downloaded all the data via Adwords Editor and I run Statistics,
as I expected no clicks were recorded.

4.I wrote a short script to download keyword stats via Adwords API -
no clicks were shown.

5.Last case - I run the report creation via API Report Service and as
a result, the report showed one click for my keyword ( along with low
number of impressions that increased my CTR a lot ).

I read Adwords help topics concerning Invalid Clicks, but still I do
not follow, how is it possible that requesting Adwords API for a
report returns different results compared to data obtained in
different ways.
After all, these data should come from the same source.

Is it a problem of caching? If so, how come that asking for keyword
stats returned no clicks?

Till now, I based the functionality of application on reports
generated via API thinking that these are the most accurate (no
caching via API calls?). Now, it is hard to judge.

Please elaborate upon that issue.

Regards
Rafal
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