Hello Rafal,

 Reports requested via the AdWords API's ReportService and reports
requested using the AdWords web interface both are processed by the
same backend reporting code and use the same data sources. I would
recommend that you try running a report from the AdWords web interface
one more time and ensure that you're requesting exactly the same
parameters and date ranges as you request when you use the AdWords
API's ReportService.

Cheers,
-Jeff Posnick, AdWords API Team


On Mar 10, 7:20 am, rkal <[email protected]> wrote:
> Hi,
>
> Recently I noticed unexpected behaviour with some of my keywords.
> I wanted to check the CTR of my keywords, looking closely on clicks
> and impressions as well, and here are my observations ( different
> information from different sources )
>
> 1.I checked the CTR, clicks and impressions via Adwords User
> Interface, and over the last 7 days it showed no clicks at all.
>
> 2.I run the report via Adwords User Interface to confirm that, again
> no clicks during that last 7 days period.
>
> 3.I downloaded all the data via Adwords Editor and I run Statistics,
> as I expected no clicks were recorded.
>
> 4.I wrote a short script to download keyword stats via Adwords API -
> no clicks were shown.
>
> 5.Last case - I run the report creation via API Report Service and as
> a result, the report showed one click for my keyword ( along with low
> number of impressions that increased my CTR a lot ).
>
> I read Adwords help topics concerning Invalid Clicks, but still I do
> not follow, how is it possible that requesting Adwords API for a
> report returns different results compared to data obtained in
> different ways.
> After all, these data should come from the same source.
>
> Is it a problem of caching? If so, how come that asking for keyword
> stats returned no clicks?
>
> Till now, I based the functionality of application on reports
> generated via API thinking that these are the most accurate (no
> caching via API calls?). Now, it is hard to judge.
>
> Please elaborate upon that issue.
>
> Regards
> Rafal
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