Hi,

You are correct, ads cannot be modified, only created and deleted
(disabled).  Quality score cannot be ported from one ad to another.
More information on how updates affect quality score can be found
here: 
https://adwords.google.com/support/aw/bin/answer.py?answer=87406&cbid=-1c9g4w44ncz0o&src=cb&lev=answer.

Best,
- Eric Koleda, AdWords API Team

On Aug 14, 8:05 am, jw <[email protected]> wrote:
> In the API you can only delete and re-add a creative, not "change
> it".  Does the same happen when a change is made in the UI?  So if we
> then list all creatives through the API they will be different?
>
> I understand quality score will not be lost if minor changes are made
> to a creative.  But if the creative is being deleted and re-added I
> wonder how this works.  Does AdWords actually keep a creative-level
> quality score?  Do changes to creatives cause keyword and creative-
> level quality scores to be reset?  I wonder how this works.
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