Hi,

I've talked with the engineers that developed this parameter and they
have given me the following description:

  A keyword is assigned to the ngram group with the longest matching
substring.  Ngram groups are defined as substrings that that appear
more than n times in the result set (where n is defined by the AdWords
system).

An ngram group is like a stem keyword.  It is a substring of the
keyword that is common to many other keywords. Here are some examples

  [keyword] => [ngram group]
  car => car
  car leasing => car
  car rental => car rental
  car rental coupons => car rental

The substring "car leasing" is not common enough to have its own ngram
group, so it goes in the "car" group.  However "car rental" is a very
common substring, so it has its own ngram group, which includes "car
rental coupons".  You can find out the ngram group of a keyword idea
by including the requestedAttributeType NGRAM_GROUP.

This parameter can be useful when you want to get keyword ideas that
are variations on an existing keyword.  If you don't use an
NgramGroupsSearchParameter the following keyword ideas are returned
for the seed keyword "car rental":

  car rentals
  rental car
  car hire
  cheap hire car
  airport

However, if you include a NgramGroupsSearchParameter with the ngram
group "car rental" the results are limited to variations of that
keyword:

  car rental cheap
  luxury car rental
  airport car rental
  cheapest car rental

Let me know if you have any other questions.

Best,
- Eric

On Nov 9, 3:13 pm, keesjan <[email protected]> wrote:
> Ok thanks in forworth,
> this gives me a kind of feeling the the documentation can do better,
> isn't?
>
> On Nov 9, 6:19 pm, AdWords API Advisor <[email protected]>
> wrote:
>
>
>
> > Hi,
>
> > I will have to follow up with the core engineering team to get more
> > information.
>
> > Best,
> > - Eric Koleda, AdWords API Team
>
> > On Nov 9, 7:36 am, keesjan <[email protected]> wrote:
>
> > > Wat means: NgramsGroups. is that the category group a keyword belongs
> > > too?
>
> > >http://code.google.com/apis/adwords/v2009/docs/reference/TargetingIde...

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