Hi Eric, Thanks for your kind input. While I am not knowledgeable about APIs I am a Google Advertising Professional and a Top Contributor in the AdWords Help Forum which translates I am supposed to know DKI...:)
Well, jokes aside, I'll give you a specifc example to identify the issue. The website's goal is to identify housekeepers for local residents in Washignton State. In this particular case the main problem with DKI is that if the campaign targets Washington State, DKI would allow for users to see Tacoma, Bellevue or Kirkland cities appear in the advert provided the keyword list is built accordingly. If the majority of users took to the habit of using search queries with geo-identifiers like *housekeepers in kirkland* DKI could, of course, be considered. As for the LPs, we could use keyword specific destination URLs to take clickers to the appropriate Landing Page. And in case we can't go ahead with a good API-tool we shall be restricted to this option. Our problem is that a lot of users, in fact most of them, simply key in *housekeepers* when they're searching, still they are not interested in anything else but housekeepers in the particular city of their residence. It's statistically verified that in case such a *lazy* user from Kirkland sees an advert for housekeepers in general or in a large area the CTR drops below 2% or 1%. Gravity to the bottom in AdWords. If the same user sees his or her city name in the adverts CTR can be kept above 5% which is fine. Now we need to add users' habits to their interest structure. We have to display the right advert for the right user. The local advert for the local user. Since we can't use DKI due to their searching habits we need to target users locally in compliance with their interest structure. Geo-targeting being a campaign level feature, you'd need a separate campaign for each city in State Washington, offered by AdWords as a geo-target. That's over 400 geotargets, over 400 campaigns. With the same ad groups in them, city name is being the only variable. I do apologize for the long post. Thanks, Lakatos On Nov 18, 9:35 pm, AdWords API Advisor <[email protected]> wrote: > Hi Lakatos, > > I'm not sure if you've already investigated this feature, but keyword > insertion can sometimes be used to avoid having multiple ads that are > nearly identical. Keyword insertion is a regular feature of AdWords > and doesn't require the API. More information about it can be found > here:http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=74996. > > Best, > - Eric Koleda, AdWords API Team > > On Nov 18, 2:42 pm, Lakatos <[email protected]> wrote: > > > > > Hi Every One, > > > I happen to be a Top Contributor in the Google AdWords Forum. However, > > currently it's me who has an issue and hope perhaps some one in this > > group could help me a bit. > > > Actually I'd like some one to point me to a site where good API-tools > > can be purchased for client. > > > The task of the tool would be easy to describe. In a gross nutshell: > > Say I have an Ad Group as a templet where all data are constant and > > town name is the only variable. Of course, it appears in the ad group > > name, the advert headline, the display and the destination URLs. > > > Ideally, I'd upload a long list of towns to the tool and it would > > substitute town names for the variable, one after the other. Thereby > > it would manufacture thousands of ad groups over time, each of them > > with a new town name. Ideally the same would also apply to Landing > > Pages. Finally the API-tool would upload the newly created ad groups > > to the AdWords account. > > > I spoke to client's development team this morning and I think they can > > develop the API-tool if need be. However, it could be cheaper and more > > instant to find it on the market. Any one heard of anything similar? > > > Thanks in advance, > > Lakatos > > AdWords TC- Hide quoted text - > > - Show quoted text - -- You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to [email protected]. To unsubscribe from this group, send email to [email protected]. For more options, visit this group at http://groups.google.com/group/adwords-api?hl=.
