Hi Lakatos, Thank you for the clarifying reply. I don't often have the chance to understand the reasons why people need to use the API, so this was insightful. I can see how DKI doesn't make sense in your scenario, and how using the AdWords API could simplify the repetitive work.
Best, - Eric On Nov 19, 5:10 am, Lakatos <[email protected]> wrote: > Hi Eric, > > Thanks for your kind input. While I am not knowledgeable about APIs I > am a Google Advertising Professional and a Top Contributor in the > AdWords Help Forum which translates I am supposed to know DKI...:) > > Well, jokes aside, I'll give you a specifc example to identify the > issue. The website's goal is to identify housekeepers for local > residents in Washignton State. In this particular case the main > problem with DKI is that if the campaign targets Washington State, DKI > would allow for users to see Tacoma, Bellevue or Kirkland cities > appear in the advert provided the keyword list is built accordingly. > If the majority of users took to the habit of using search queries > with geo-identifiers like *housekeepers in kirkland* DKI could, of > course, be considered. As for the LPs, we could use keyword specific > destination URLs to take clickers to the appropriate Landing Page. And > in case we can't go ahead with a good API-tool we shall be restricted > to this option. > > Our problem is that a lot of users, in fact most of them, simply key > in *housekeepers* when they're searching, still they are not > interested in anything else but housekeepers in the particular city of > their residence. It's statistically verified that in case such a > *lazy* user from Kirkland sees an advert for housekeepers in general > or in a large area the CTR drops below 2% or 1%. Gravity to the bottom > in AdWords. If the same user sees his or her city name in the adverts > CTR can be kept above 5% which is fine. > > Now we need to add users' habits to their interest structure. We have > to display the right advert for the right user. The local advert for > the local user. Since we can't use DKI due to their searching habits > we need to target users locally in compliance with their interest > structure. Geo-targeting being a campaign level feature, you'd need a > separate campaign for each city in State Washington, offered by > AdWords as a geo-target. That's over 400 geotargets, over 400 > campaigns. With the same ad groups in them, city name is being the > only variable. > > I do apologize for the long post. > > Thanks, > Lakatos > > On Nov 18, 9:35 pm, AdWords API Advisor <[email protected]> > wrote: > > > > > Hi Lakatos, > > > I'm not sure if you've already investigated this feature, but keyword > > insertion can sometimes be used to avoid having multiple ads that are > > nearly identical. Keyword insertion is a regular feature of AdWords > > and doesn't require the API. More information about it can be found > > here:http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=74996. > > > Best, > > - Eric Koleda, AdWords API Team > > > On Nov 18, 2:42 pm, Lakatos <[email protected]> wrote: > > > > Hi Every One, > > > > I happen to be a Top Contributor in the Google AdWords Forum. However, > > > currently it's me who has an issue and hope perhaps some one in this > > > group could help me a bit. > > > > Actually I'd like some one to point me to a site where good API-tools > > > can be purchased for client. > > > > The task of the tool would be easy to describe. In a gross nutshell: > > > Say I have an Ad Group as a templet where all data are constant and > > > town name is the only variable. Of course, it appears in the ad group > > > name, the advert headline, the display and the destination URLs. > > > > Ideally, I'd upload a long list of towns to the tool and it would > > > substitute town names for the variable, one after the other. Thereby > > > it would manufacture thousands of ad groups over time, each of them > > > with a new town name. Ideally the same would also apply to Landing > > > Pages. Finally the API-tool would upload the newly created ad groups > > > to the AdWords account. > > > > I spoke to client's development team this morning and I think they can > > > develop the API-tool if need be. However, it could be cheaper and more > > > instant to find it on the market. Any one heard of anything similar? > > > > Thanks in advance, > > > Lakatos > > > AdWords TC- Hide quoted text - > > > - Show quoted text - -- You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to [email protected]. To unsubscribe from this group, send email to [email protected]. For more options, visit this group at http://groups.google.com/group/adwords-api?hl=.
