Hi,

I'm using v13 of the Traffic Estimator Service, I was wondering why
the results I get back from the web service are different from the
Keyword Tool (https://adwords.google.com/select/KeywordToolExternal)

For example where the Maximum Cost Per Click is one pound sterling and
the keyword is oxford plumber:

The API returns:

Estimated Cost Per Click of £0.50

And the Keyword Tool returns:

Estimated Cost Per Click is £0.87

The estimated cost per click from the api was calculated as below:

  long lower = kEstimates[0].lowerCpc;
  long upper = kEstimates[0].upperCpc;
  result = (lower + upper) / 2;  // This is the average cost per click
  result = result / 1000000; // Convert micro's to pounds

The language setting's are the same and yet the values are different -
any ideas why?




-- 
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Have you migrated to v200909 yet?
The v13 sunset is on April 22, 2010.

Also find us on our blog and discussion group:
http://adwordsapi.blogspot.com
http://groups.google.com/group/adwords-api
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