Hi,

The keyword tool and the TrafficEstimatorService work differently, and
their estimation results may vary.  For a more accurate comparison,
try using the Traffic Estimator Sandbox:

  https://adwords.google.com/select/TrafficEstimatorSandbox

Best,
- Eric Koleda, AdWords API Team

On Mar 29, 12:17 pm, MipMapper <[email protected]>
wrote:
> Hi,
>
> I'm using v13 of the Traffic Estimator Service, I was wondering why
> the results I get back from the web service are different from the
> Keyword Tool (https://adwords.google.com/select/KeywordToolExternal)
>
> For example where the Maximum Cost Per Click is one pound sterling and
> the keyword is oxford plumber:
>
> The API returns:
>
> Estimated Cost Per Click of £0.50
>
> And the Keyword Tool returns:
>
> Estimated Cost Per Click is £0.87
>
> The estimated cost per click from the api was calculated as below:
>
>   long lower = kEstimates[0].lowerCpc;
>   long upper = kEstimates[0].upperCpc;
>   result = (lower + upper) / 2;  // This is the average cost per click
>   result = result / 1000000; // Convert micro's to pounds
>
> The language setting's are the same and yet the values are different -
> any ideas why?

-- 
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Have you migrated to v200909 yet?
The v13 sunset is on April 22, 2010.

Also find us on our blog and discussion group:
http://adwordsapi.blogspot.com
http://groups.google.com/group/adwords-api
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