My site has 3 "lead" events:

- User signs up for the site by providing their email
- User starts a free 7-day trial (by submitting a CC)
- User becomes a full member if CC is charged by Stripe on the 7th day

The first 2 events occur on the site, so I have pixels in place. The 3rd 
event occurs behind the scenes and I receive the updates via a Stripe 
webhook.

My questions are:

1. For the first 2 events, which API endpoint is best to send this data to 
Google to make sure 100% of conversions are attributable via the GCLID?

2. For the last event, which API endpoint is best since Google will not be 
aware this subscription took place?

In the campaign setup, I'm optimizing for all 3 events and they are ranked 
by conversion value (full member is worth say $50, trial is $1, and 
providing email is $0.50).

I did notice a few threads that appeared similar, but couldn't find a use 
case that covered both scenarios, so figured I'd ask.

Appreciate any insight or help.

Thanks,
Brian

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