This is what I'm assuming I'd want to use for the 3rd event (the actual 
subscription): 
https://developers.google.com/google-ads/api/docs/conversions/upload-clicks#upload_clickconversion

and for the first two, I'd use ConversionAdjustment, but please correct me 
if I'm wrong and there is a more appropriate choice.

Thanks.

On Monday, February 13, 2023 at 9:40:36 PM UTC-5 Brian I wrote:

> My site has 3 "lead" events:
>
> - User signs up for the site by providing their email
> - User starts a free 7-day trial (by submitting a CC)
> - User becomes a full member if CC is charged by Stripe on the 7th day
>
> The first 2 events occur on the site, so I have pixels in place. The 3rd 
> event occurs behind the scenes and I receive the updates via a Stripe 
> webhook.
>
> My questions are:
>
> 1. For the first 2 events, which API endpoint is best to send this data to 
> Google to make sure 100% of conversions are attributable via the GCLID?
>
> 2. For the last event, which API endpoint is best since Google will not be 
> aware this subscription took place?
>
> In the campaign setup, I'm optimizing for all 3 events and they are ranked 
> by conversion value (full member is worth say $50, trial is $1, and 
> providing email is $0.50).
>
> I did notice a few threads that appeared similar, but couldn't find a use 
> case that covered both scenarios, so figured I'd ask.
>
> Appreciate any insight or help.
>
> Thanks,
> Brian
>

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