Hello again, Our development team is considering testing the "Import from Clicks" conversion action in the Google Ads API. Before we proceed, we'd like to understand the potential implications and differences compared to the "Upload Store Sales" conversion action.
>From the UI, I've observed that the "Import from Clicks" option seems to lack the Enhanced Conversion setting, Engaged-view Conversion window, and View-through Conversion window settings. *Questions:* *Data Implications: *Does the absence of these settings in "Import from Clicks" mean that we will be sending less data compared to "Upload Store Sales"? *Data-Driven Targeting: *How might the data sent via "Import from Clicks" impact data-driven targeting? Specifically, will the lack of settings like Enhanced Conversion and the conversion windows affect the accuracy or effectiveness of our targeting? *Recommendations*: Given our goal to have the most accurate data representation in Google Ads, would you recommend one conversion action over the other? Are there specific scenarios where "Import from Clicks" might be more beneficial than "Upload Store Sales"? We appreciate the insights and expertise of the community. Your feedback will greatly assist us in making informed decisions for our ecommerce platform. Thank you in advance! Feel free to adjust the question to better fit your specific needs or the forum's guidelines. On Friday, 11 August 2023 at 12:44:17 UTC+3 Google Ads API Forum Advisor wrote: > Hi, > > Thank you for reaching out to Google Ads API Forum. Please see my > responses to your questions below. > > *Reliability on Google Ads API*: Can we solely rely on the Google Ads API > for all our ecommerce advertising needs, especially when it comes to > sending purchase information and integrating with the Merchant Center? > > - Please note that the Google Ads API is the programmatic interface to > Google Ads, used for managing large or complex Google Ads accounts and > campaigns. You can build software that manages accounts from the customer > level down to the keyword level. I would highly suggest referring to our > documentation (https://developers.google.com/google-ads/api/docs/start) > for the typical use cases. Since you mentioned purchase information, you > may want to check this guide ( > > *https://developers.google.com/google-ads/api/docs/conversions/upload-store-sales-transactions#upload_your_store_sales_data* > > > <https://developers.google.com/google-ads/api/docs/conversions/upload-store-sales-transactions#upload_your_store_sales_data>) > > for uploading store sales data. You may also refer to this guide ( > > https://developers.google.com/google-ads/api/docs/shopping-ads/merchant-center) > > for linking your Merchant Center and Google Ads accounts. > > *Data Transmission: *What specific data points should we be sending to > Google Ads to ensure the most accurate representation of our sales and > conversions? We are particularly interested in details like purchase > information, revenue, etc. > > - Please note that our team could only provide guidance specific to > Google Ads API technical implementations. With regards to the specific > data > points you should be sending to Google Ads to ensure most accurate > representation of your sales and conversions, I believe the *Google > Ads Product support team* ( > *https://support.google.com/google-ads/gethelp* > <https://support.google.com/google-ads/gethelp>) could best address > this concern. However, in Google Ads API perspective, you may refer to > this > documentation ( > *https://developers.google.com/google-ads/api/docs/conversions/overview* > <https://developers.google.com/google-ads/api/docs/conversions/overview>) > regarding conversion management. > > *Optimal Use of Remarketing:* Given our current setup, how can we best > utilize remarketing features to target our audience effectively? Are there > any specific data points or strategies that we should be aware of to > maximize our remarketing efforts? > > - You may check the API documentation below for helpful information > regarding remarketing in Google Ads API. > - *Targeting Settings for Remarketing* - > > https://developers.google.com/google-ads/api/docs/remarketing/targeting-settings > > - *Merchant center-based Dynamic Remarketing* - > > https://developers.google.com/google-ads/api/docs/dynamic-remarketing/merchant-center-example > > > Please let us know if you have further questions. > This message is in relation to case "ref:_00D1U1174p._5004Q2nqu76:ref" > > Thanks, > > [image: Google Logo] Google Ads API Team > > > -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog: https://googleadsdeveloper.blogspot.com/ =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API and Google Ads API Forum" group. 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