Hi, Thank you for getting back to us.
Allow me to address these questions below: Data Implications: Does the absence of these settings in "Import from Clicks" mean that we will be sending less data compared to "Upload Store Sales"? Please note that for inquiries that involve the Google Ads UI, I believe that the Google Ads Product Support team can provide more appropriate insights regarding this. You may reach out to them via this link for further guidance on product-level concerns.https://support.google.com/google-ads/gethelp However, in the API perspective please note that these conversions are used based on what you are trying to measure. Please note the following information below. Upload Click Conversions(https://developers.google.com/google-ads/api/docs/conversions/upload-clicks) - You can use the Google Ads API to upload offline click conversions into Google Ads, mapping to the Uploads conversion source in the Google Ads UI, followed by Conversions from clicks. It gives you more flexibility in associating clicks with conversions. You can track ads that led to sales in the offline world, such as over the phone or through a sales rep. Upload Store Sales Conversions(https://developers.google.com/google-ads/api/docs/conversions/upload-store-sales-transactions) - The Google Ads API supports uploading store sales conversions that allow you to import offline transactions into Google Ads either directly or through third-party partners. By matching transaction data from your point-of-sale systems or customer database, you can see how your ads translate into offline purchases. Data-Driven Targeting: How might the data sent via "Import from Clicks" impact data-driven targeting? Specifically, will the lack of settings like Enhanced Conversion and the conversion windows affect the accuracy or effectiveness of our targeting? Recommendations: Given our goal to have the most accurate data representation in Google Ads, would you recommend one conversion action over the other? Are there specific scenarios where "Import from Clicks" might be more beneficial than "Upload Store Sales"? For the following concerns above, I believe that the Google Ads Product Support team can provide more appropriate insights regarding this. You may reach out to them via this link for further guidance on product-level concerns.https://support.google.com/google-ads/gethelp If it helps, here are some product articles that relate to these inquiries: About data-driven attribution - https://support.google.com/google-ads/answer/6394265?hl=en&sjid=15156705871678960552-AP About conversion tracking - https://support.google.com/google-ads/answer/1722022?hl=en&sjid=15156705871678960552-AP This message is in relation to case "ref:_00D1U1174p._5004Q2nqu76:ref" Thanks, Google Ads API Team -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog: https://googleadsdeveloper.blogspot.com/ =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API and Google Ads API Forum" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en --- You received this message because you are subscribed to the Google Groups "Google Ads API and AdWords API Forum" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. To view this discussion on the web visit https://groups.google.com/d/msgid/adwords-api/lmn91000000000000000000000000000000000000000000000RZHDSI00WBjfYqaoQAyPkOE8jnaZpw%40sfdc.net.
