Using the following settings
"CcId": "6239854509",
"Keywords": "attractions",
"Language": "English",
"Location": "Western Australia,Australia",
"Network": "GoogleSearch",
"From": "01/07/2023",
"To": "31/07/2023"
we get the following out of a Historical request
"Metrics": {
"AvgMonthlySearches": 49500,
"Competition": 2,
"CompetitionIndex": 0,
"LowTopOfPageBidMicros": 0,
"HighTopOfPageBidMicros": 0,
"MonthlySearchVolumes": [{
"Year": 2023,
"HasYear": true,
"Month": 8,
"MonthlySearches": 49500,
"HasMonthlySearches": true
}
]
},
"Text": "attractions",
"CloseVariants": []
Compare that to the setting we use for a Forecast request (our code
converts dollars to micros and language and location to their respective Id
values),
"CcId": "6239854509",
"From": "2023-09-01",
"To": "2023-09-30",
"Language": "English",
"Location": "Western Australia,Australia",
"Network": "GoogleSearch",
"DevToken": "REDACTED",
"BiddingStrategyDailyBudgetDollars": 1000000,
"BiddingStrategyMaxCpcBidDollars": 1522,
"ConversionRate": 1,
"AdGroupsMaxCpcBidDollar": 1522,
"BiddableKeywords": "attractions",
"BiddableKeywordsMaxCpcBidDollars": 1522,
"BiddableKeywordsMatchType": "Broad"
and the result.
"KeywordForecastMetrics": {
"Impressions": 774.91845703125,
"HasImpressions": true,
"ClickThroughRate": 0.13109692931175232,
"HasClickThroughRate": true,
"AverageCpcMicros": 4824580,
"HasAverageCpcMicros": true,
"Clicks": 101.58943176269531,
"HasClicks": true,
"CostMicros": 490126290,
"HasCostMicros": true,
"Conversions": 101.58943176269531,
"HasConversions": true,
"ConversionRate": 1,
"HasConversionRate": true,
"AverageCpaMicros": 4824579,
"HasAverageCpaMicros": true
Why is it that the Historical's AvgMonthlySearches value is so different to
the Forecast's Impressions (49500 vs 774)? Is 774 for the full month or for
some part thereof?
What are we not understanding correctly here?
-Bruce
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