Hello "Team"

The difficulty of getting comparable values from the online Forecast tool 
is that the bidding strategy daily budget seems to be tied to the budget of 
the CCID's account. We're trying to find out what the impressions would be 
if the budget was effectively unlimited. Is there a way to do that in the 
Forecast tool?

Kind regards,
Bruce 

On Wednesday, August 30, 2023 at 3:32:59 PM UTC+8 Google Ads API Forum 
Advisor wrote:

> Hi Bruce,
>
> Thank you for reaching out to us.
>
> Kindly note that generating historical metrics and generating forecast 
> metrics differ from each other. *Historical metrics* 
> <https://support.google.com/google-ads/answer/3022575> provide metrics on 
> how keywords have previously performed on Google Search, including average 
> monthly searches (past 12 months), approximate monthly search volume (per 
> month), competition level, competition index, 20th percentile of bids, and 
> 80th percentile of bids, while *forecast metrics* 
> <https://support.google.com/google-ads/answer/3022575> provide metrics 
> for proposed or existing campaigns, including impressions, click-through 
> rate, average cost per click, clicks, and cost.
>
> Note that you can use historical metrics to reduce a large set of keywords 
> to a more manageable size based on their performance. However, if you 
> already know the keywords you want to use, you can skip historical metrics 
> and go straight to *forecast metrics* 
> <https://developers.google.com/google-ads/api/docs/keyword-planning/generate-forecast-metrics>
> .
>
> On the other hand, kindly note that the Google Ads API mirrors the Google 
> Ads UI. Whatever data shows on the Ads UI report, the API should pull it 
> the same. With this being said, could you please provide us with the entire 
> UI screenshot where you can see the specific expected data you want to 
> retrieve in the API, so that our team can further check this and provide 
> appropriate recommendations to you?
>
> You may then send the requested information via the Reply privately to 
> author option. If this option is not available, you may send the details 
> directly to our [email protected] alias instead.
>  
> This message is in relation to case "ref:_00D1U1174p._5004Q2o9M4Q:ref"
>
> Thanks,
>   
> [image: Google Logo] Google Ads API Team 
>
>
>

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