Thank you so much for the clarification! I see what you mean now, and I appreciate the detailed explanation.
On Tue, Nov 19, 2024 at 10:04 PM Google Ads API Forum Advisor < [email protected]> wrote: > Hi, > > I understand that you had a confusion between what are enhanced > conversions for leads and enhanced conversion for purchases (as you call > it). > > There is no enhanced conversion type called "enhanced conversions for > purchases" in the Google Ads API. Note that 'purchase' here is a conversion > goal. You can set up conversion goals to track important actions that your > customers take, such as making a purchase or signing up for your > newsletter. Learn more about conversion goals > <https://support.google.com/google-ads/answer/10995103?sjid=4881300723033448233-AP> > . > > On a whole, the enhanced conversions help you to improve the accuracy of > your conversion measurement by supplementing your existing conversion tags > with first-party conversion data, like email address, name, home address, > and phone number. The enhanced conversion type that's the best fit for you > depends on what you're looking to track. Enhanced conversions for web > <https://support.google.com/google-ads/answer/9888656#:~:text=Google%20Ad%20campaign.-,Enhanced%20conversions%20for%20web,-1> > are > relevant for advertisers who want to track sales and events that happen on > a website. Enhanced conversions for leads > <https://support.google.com/google-ads/answer/9888656#:~:text=Partner%20Program.-,Enhanced%20conversions%20for%20leads,-User%20clicks%20on> > are > relevant for advertisers who want to track sales that happen *off a > website* (for example, phone or email) *from website leads*. They improve > measurement of offline transactions that came from a website lead or > visitor. Refer to this guide on 'Get started with enhanced conversions > <https://developers.google.com/google-ads/api/docs/conversions/enhanced-conversions/overview>' > for more information. > > So, for your conversion action with ID: 1046888366 (Purchase), the > conversion_action_type > <https://developers.google.com/google-ads/api/reference/rpc/v18/ConversionActionTypeEnum.ConversionActionType> > is > UPLOAD_CLICKS, which means you are implementing enhanced conversions for > leads. > > I hope this clarifies. > > > This message is in relation to case > "ref:!00D1U01174p.!5004Q02vGhIA:ref" (ADR-00273796) > > Thanks, > > [image: Google Logo] Google Ads API Team > Feedback > How was our support today? > > [image: rating1] > <https://docs.google.com/forms/d/e/1FAIpQLSeRhIg5VeThVmbcD0c5DTWTDjmpJuSktN8vFelEL7_KV_Orbg/viewform?usp=pp_url&entry.141427034=1&entry.295079254=5004Q00002vGhIA> > [image: rating2] > <https://docs.google.com/forms/d/e/1FAIpQLSeRhIg5VeThVmbcD0c5DTWTDjmpJuSktN8vFelEL7_KV_Orbg/viewform?usp=pp_url&entry.141427034=2&entry.295079254=5004Q00002vGhIA> > [image: rating3] > <https://docs.google.com/forms/d/e/1FAIpQLSeRhIg5VeThVmbcD0c5DTWTDjmpJuSktN8vFelEL7_KV_Orbg/viewform?usp=pp_url&entry.141427034=3&entry.295079254=5004Q00002vGhIA> > [image: rating4] > <https://docs.google.com/forms/d/e/1FAIpQLSeRhIg5VeThVmbcD0c5DTWTDjmpJuSktN8vFelEL7_KV_Orbg/formResponse?usp=pp_url&entry.141427034=4&entry.295079254=5004Q00002vGhIA> > [image: rating5] > <https://docs.google.com/forms/d/e/1FAIpQLSeRhIg5VeThVmbcD0c5DTWTDjmpJuSktN8vFelEL7_KV_Orbg/formResponse?usp=pp_url&entry.141427034=5&entry.295079254=5004Q00002vGhIA> > > > -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog: https://googleadsdeveloper.blogspot.com/ =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API and Google Ads API Forum" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en --- You received this message because you are subscribed to the Google Groups "Google Ads API and AdWords API Forum" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. To view this discussion visit https://groups.google.com/d/msgid/adwords-api/CAJr5084WsrrK3%3D0ia8yOGb3r0GGGNcTiJdGsnV7RpOvwyQSpaw%40mail.gmail.com.
