Hi, Thank you for reaching out to the Google Ads API support team.
1. **Does the Google Ads API currently support message providers other than WhatsApp**, such as: * **Facebook Messenger** * **Zalo** The Google Ads API currently supports only WhatsApp as the message provider for Business Message Assets. Eligibility: The assets function as click-to-message assets that connect users to advertisers on WhatsApp. Creation Requirement: A prerequisite for creation is having the "business message provider set to WhatsApp." The API documentation does not list or mention support for Facebook Messenger, Zalo, or any other third-party messaging providers for the BusinessMessageProvider enum. 2. If not supported today, is there any published roadmap or timeline for expanding Business Message providers beyond WhatsApp? Could you please confirm if this functionality is currently accessible within the Google Ads UI? If yes, kindly provide an uncropped screenshot of the UI interface. This will allow us to determine if retrieval via the API is possible. 3. Should integrations for Messenger or Zalo be handled purely on our platform (i.e., stored in our own database UI) **without attempting to sync them as Google Ads BusinessMessageAssets**? Kindly note that the third party integration related concerns are out of scope for the Google Ads API support team. Thanks, Google Ads API Team Feedback How was our support today? [2025-11-26 16:44:14Z GMT] This message is in relation to case "ref:!00D1U01174p.!500Ht01vUTHj:ref" (ADR-00346033) -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog: https://googleadsdeveloper.blogspot.com/ =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API and Google Ads API Forum" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en --- You received this message because you are subscribed to the Google Groups "(Deprecated) Google Ads API and AdWords API Forum" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. To view this discussion visit https://groups.google.com/d/msgid/adwords-api/s-Ksv000000000000000000000000000000000000000000000T6CEHQ00mhplB8i0RgGFl4090wDbgw%40sfdc.net.
