I've extracted the price for a large number of medium to high value
keywords (> 50,000) and the average CPC of 2,823,595 units. I guess I
need to divide by 10MM to transform into dollars (my account is a US
account), which would be an average of 28 cents (exact match), well
below the average Google CPC.
The average MSN CPC is 63 cents (exact match), for the same keywords.
Question: is the Google estimated CPC account-dependent? Why are my
CPCs so low?
You can contact me directly at vincentg [at] datashaping.com. See
below the Perl code that I used:
#------------------------------------------------------------------------------------
use Google::Adwords::TrafficEstimatorService;
use Google::Adwords::AdGroupRequest;
use Google::Adwords::KeywordRequest;
use Google::Adwords::CampaignRequest;
# Create the service object
my $service = Google::Adwords::TrafficEstimatorService->new();
# Login to the Adwords server
$service->email('xxxxxx')
->password('xxxxxx')
->developerToken('xxxxxx');
# if you use a MCC...
$service->clientCustomerId('xxxxxx');
# create some KeywordRequest objects
open(IN,"<KW_to_Googleize.txt");
while ($kw=<IN>) {
$kw=~s/\n//g;
$rows++;
print "$rows\n";
my $kwreq1 = Google::Adwords::KeywordRequest->new
->text($kw)
->type('Exact')
->maxCpc(1000000000);
# estimateKeywordList
my @keyword_estimates = $service->estimateKeywordList($kwreq1);
open(OUT,">>out5123.txt");
for ( @keyword_estimates ) {
print OUT "$kw\tupper Cpc\t" . $_->upperCpc . "\tmax clicks
\t" .$_->upperClicksPerDay ."\n";
}
close(OUT);
}
close(IN);
#----------------------------------------------------------------------------------
Thanks,
Vincent
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